Tough Mama Appliances Rolls Out ‘Libreng Sakay’ to Celebrate Hardworking Moms This Mother’s Day

Tough Mama Appliances Rolls Out ‘Libreng Sakay’ to Celebrate Hardworking Moms This Mother’s Day

Thursday, May 8, 2025

Just in time for Mother’s Day, Tough Mama Home Appliances is making everyday biyahe extra special—with a simple but meaningful treat na siguradong makakapagpa-smile kay Mama!

From May 9 to 11, Tough Mama is rolling out its “Libreng Sakay” Mother’s Day initiative, giving free jeepney rides along these busy routes:

● Cubao - Marikina

● Lagro - Anonas

● PRC Libertad

● Tanay - Crossing

● Baclaran - Sucat

There will be five pink jeepneys in total, making them easy to spot on the road. No tickets, sign-ups, or special passes needed—just hop on when you see one on the road. Whether you’re a nanay, lola, or simply someone on your way to work, the ride is completely free!

This gesture is Tough Mama’s way of saying thank you to hardworking moms,especially those who face traffic, long hours, and the everyday hustle—all to care for the people they love.

“This is our way of giving back to the strong, selfless mothers who give so much of themselves every day,” says the team behind Tough Mama.

Who is Tough Mama?

If you like using appliances at home that are reliable and built to last, chances are, you’ve met Tough Mama.

Tough Mama Home Appliances is one of the leading kitchen and home appliance brands in the Philippines, trusted for offering affordable yet high-quality essentials for every Filipino household. The brand began with everyday staples such as hair tools, rice cookers, and kettles, and has since expanded its range to include electric fans, air coolers, air conditioners, and even commercial appliances. Each product is designed to be reliable, practical, and reasonably priced, especially for moms who juggle countless roles at home.

The brand was founded by Ms. Carol Yao in 2011, inspired by her own grandmother, a tough yet loving woman who lived a full life well into her 80s and was a fantastic cook. Today, Tough Mama stands for that same strength and warmth — a tribute to generations of women who keep things together at home and beyond.

Their current brand ambassador is none other than Ms. Marian Rivera, the epitome of a modern-day tough mama — graceful, hands-on, and unstoppable. Now celebrating her sixth year with the brand, Marian continues to reflect the values Tough Mama upholds: strength, care, and everyday resilience.

A Brand Built for the Everyday Strength of Moms

Tough Mama continues to stand with the women who are at the heart of every Filipino home — the moms who give their all, day in and day out. That’s what “Libreng Sakay” is all about: a free ride, a small act of kindness, a moment of relief in the middle of a hectic day — a reminder that their everyday efforts never go unnoticed.

More than just a home appliance brand, Tough Mama has always been for the mama — the hardworking, selfless, everyday hero at the center of every Filipino home. Whether it’s through reliable appliances that make life easier or small efforts like this that offer relief and recognition, Tough Mama stays true to its purpose: to support, uplift, and stand beside every mama.

Because at its core, Tough Mama is built not just for the home, but for the women who make it whole.

Para sa mga tough na mama, from Tough Mama Appliances.

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SM Supermalls and ASP ink partnership for autism-inclusive employment

SM Supermalls and ASP ink partnership for autism-inclusive employment

Tuesday, May 6, 2025

SM Supermalls has partnered with the Autism Society Philippines (ASP) to create work opportunities for individuals on the autism spectrum and help them succeed in the retail industry. This collaboration reflects SM’s enduring commitment to diversity, equity, and inclusion across its operations. This newly inked partnership builds on that legacy, ensuring more meaningful, sustainable roles for talents on the spectrum within the SM ecosystem. SM Markets pioneered autism-inclusive hiring back in 2016.

A ceremonial signing of the Memorandum of Understanding (MOU) was held at Book Nook in SM Podium, marking the beginning of an inspiring new chapter in inclusive employment. Book Nook, a flagship community learning hub under SM Cares, will soon welcome individuals on the spectrum as Book Nook concierges, bringing SM’s inclusive vision to life in a space that champions learning, connection, and belonging.

“Book Nook was always meant to be a space where everyone feels they belong,” Ms. Shereen T. Sy shared. “Through this initiative, we bring that vision into sharper focus—creating not just a library, but a living story of inclusion, empowerment, and opportunity.”

“The Autism Society Philippines is excited about this collaboration,” said Ms. Mona Magno Veluz, Country Manager of ASP Autism Works. “We need more companies carving a space for Filipinos with disabilities in their businesses, allowing them to contribute and grow.”

The partnership is part of SM Cares' broader advocacy for inclusive employment, which aims to create work environments where people with disabilities are welcomed and celebrated for their unique strengths.

“At SM, inclusion is more than a policy—it’s our purpose,” said Mr. Steven T. Tan, President of SM Supermalls. “This partnership with ASP reaffirms our commitment to being a ‘Mall for All’—a place where everyone can succeed and feel they belong.”

SM Supermalls continues to redefine inclusive, compassionate public spaces—not just in its malls but in communities throughout the Philippines. Its strategic partnership with the ASP ensures that they are guided in best practices for recruiting, developing, and retaining talents on the autism spectrum.

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Multi-platinum artist James Arthur releases new album PISCES

Multi-platinum artist James Arthur releases new album PISCES

Following the massive success of his chart-topping album Bitter Sweet Love, James Arthur returns with his most personal project to date: PISCES – out now.

With PISCES, James takes listeners on a deeply emotional journey. Building on the raw honesty of his November 2024 single “ADHD,” the album showcases a more experimental, atmospheric sound while staying true to his signature vulnerability and emotional depth.

As the title suggests, PISCES is heavily inspired by James’ astrological identity. The songs reflect the duality of the Pisces personality – introspective, sensitive, and dreamy. “I’m a Pisces, and I’ve always resonated with those traits. Each track on this album is a part of me, a building block of who I am. PISCES just felt like the natural title to bring everything together,” James explains.

Sonically, the album marks a bold evolution. Known for his powerful vocals and heartfelt ballads, James takes a different path here – embracing a softer, more ethereal sound. “I wanted this project to feel different – dreamier and more intimate. People often expect big, emotional ballads from me, but I’ve always had more to offer. This time, I wanted to strip things back and explore a gentler approach,” he shares.

James co-wrote the majority of PISCES with long-time collaborator Steve Solomon, working with a handpicked group of musicians to bring the album’s vision to life. “We leaned into the concept of Pisces to shape the songwriting. It gave me the freedom to be open and creative. I really think this is the most personal project I’ve ever made – the reins are off. These songs are a part of me, they give me chills,” James says.

At its core, PISCES is about connection – with the music, with emotions, and with the audience. “I wanted to create music that makes people feel something – and gives fans a real insight into who I am. The highs and the lows, the dreams and the reality. That duality is at the heart of every song on this album.”

PISCES is available now on all platforms.

For more information and to pre-order PISCES, visit: www.betweendreamsandreality.com

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Addison Rae releases new single “Headphones On” alongside dreamy new video

Addison Rae releases new single “Headphones On” alongside dreamy new video

Friday, April 25, 2025

Pop superstar, songwriter, actress, and cultural phenomenon Addison Rae has released her latest single, "Headphones On," via Columbia Records, accompanied by a brand-new music video available for streaming on all digital platforms today. Listen to the song and watch the video, directed by Mitch Ryan, here.

The song arrives shortly after Addison’s surprise appearance during Arca’s Coachella set this past Sunday night, where the duo performed "Arcamarine," Arca's take on Addison’s single "Aquamarine."

The official new video takes fans to Reykjavik, Iceland. Directed by Mitch Ryan—who also directed the video for "High Fashion"—Addison is shown daydreaming in a mundane grocery store before being transported to the fantasy-filled vast countryside of Iceland, devolving into a mind-bending trip. The song is produced by her trusted collaborators Luka Kloser and Elvira Anderfjärd, who co-wrote the track alongside Addison. This marks the first track released under Addison’s new publishing deal with Sony Music Publishing.

Since the release of "Diet Pepsi" in October, Addison has cemented herself as one of pop’s most promising new voices. The track became her most-streamed song to date and marked her first entry on the Billboard Hot 100. Following closely was "Aquamarine," whose Paris-shot music video served as a fashion spectacle. On Valentine’s Day, Addison released "High Fashion," with a video shot in her home state of Louisiana. Along with "Headphones On," these tracks will appear on Addison’s highly anticipated debut album.

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Peder Elias releases new single “Call My Name”

Peder Elias releases new single “Call My Name”

Norwegian artist and songwriter Peder Elias Eriksrud Kjørholt releases “Call My Name” via Sony Music.

“Call My Name" is a song about wanting to be there for someone, especially if they’re going through hard times. I lead a busy life, but it would really break my heart if the people closest to me didn’t trust me to drop anything to be with them if they need me.”

The 28-year-old wrote “Call My Name” in London with Alex Charles, Ryan Bickley and producer Freedo (Zara Larsson, The Chainsmokers) and shared that the collaboration and creative process was seamlessly organic.

“We work well together, and the whole creative process felt right from the start. Not because it’s effortless, but because I feel challenged in a good way. And on a personal note, it feels as if Call My Name shows how I’m maturing as a person and a songwriter.”

Pop music is a surprisingly common source of comfort for a lot of people. Both directly with how the music makes them feel, and how they relate to the lyrics, but also the sense of community from knowing that someone else has gone through similar things and felt similar emotions.

“As much as I rely on talking with those closest to me when life overwhelms me, I’ve always taken a lot of comfort in the music. Making it and listening to it. And that’s what I hope my music can do for others. I can’t describe how motivated and privileged I feel when fans share stories of how my music and lyrics has touched them and even impacted their lives. It is such an honour to know that my music helps them through difficult times”.

After recently showcasing his sense of humour with “If I Got a Dollar” , “Call My Name” is even closer to Peder Elias’ heart and he’s excited to share it with whoever needs to tell someone that they are here for them, or who simply needs to feel comforted.

Peder Elias is currently touring Southeast Asia playing for fans in new cities and countries.

“On the day of release, I’m actually travelling between Kuala Lumpur in Malaysia and Manila in the Philippines. I’ve never been to Malaysia before, but I visited the Philippines last year and had a great time doing promo and meeting fans. And tasting the fantastic desserts. I think I’d like to celebrate the release with leche flan and halo-halo which I’ve craved since I first tasted it.”

“Call My Name” by Norwegian pop-sensation Peder Elias is out everywhere on Friday 11th April.

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Hop into Fun: An Egg-cellent Easter Celebration Awaits at SM Supermalls in the East!

Hop into Fun: An Egg-cellent Easter Celebration Awaits at SM Supermalls in the East!

Saturday, April 19, 2025

Get ready for a basketful of joy and excitement this Easter Sunday, April 20, 2025, as SM Supermalls in the East burst with festive fun for the whole family! From thrilling egg hunts to creative costume contests and exciting pocket activities, there's an egg-stra special treat waiting for everyone. So, gather your loved ones and hop on over to your nearest SM mall in the East for an unforgettable Easter celebration!

Here's a peek at the egg-citing activities lined up just for you:

SM City East Ortigas: Prepare for a delightful Egg-Hunting adventure at the Main Atrium. Join the fun at 3:00 PM and see how many colorful treasures you can find!

SM City Marikina: Experience the full Easter spectacle at SM City Marikina! Join their grand Easter Parade, showcase your best attire in the Easter Costume Contest, and participate in the thrilling Egg Hunt all happening at the Mall Atrium Ground Level.

SM City Taytay: The hunt is on at SM City Taytay! Head to the Bldg A Ground Level at 3:00 PM for their special Easter Egg-Hunting event. Get ready to scamper and discover hidden surprises!

SM City Masinag: The Easter fun never stops at SM City Masinag! Be part of their vibrant Easter Parade, flaunt your creativity in the Easter Costume Contest, and join the exciting Egg Hunt. Plus, enjoy an engaging Easter pocket activity including a colorful coloring activity at the Mall Atrium.

SM City San Mateo: Head to the 4th Level of SM City San Mateo for a day filled with Easter cheer! Witness their festive Easter Parade, join the adorable participants in the Easter Costume Contest, and embark on a fun-filled Egg Hunt. Don't miss their engaging Easter pocket activity too!

SM Center Angono: Get your creative costumes ready! SM Center Angono is hosting an exciting Easter Costume Contest at the Upper Ground Level (in front of BDO) starting at 2:00 PM. Show off your most imaginative Easter-themed outfits and win fantastic prizes!

SM Antipolo Downtown: Celebrate Easter in style at SM Antipolo Downtown! Join their exciting Easter Parade, participate in the thrilling Egg Hunt, and unleash your creativity with their Easter pocket activity which includes delightful Easter egg painting at the 2nd Level.

Don't miss out on these fantastic Easter celebrations happening across SM Supermalls in the East! It's the perfect opportunity to create cherished memories with your family and friends.

Join the fun and share your egg-stra special moments with us using the hashtag #ExtraExcitingEast! We can't wait to celebrate Easter with you!

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Kai Buizon captures the magic of romantic serendipity in new track “Milagro”

Kai Buizon captures the magic of romantic serendipity in new track “Milagro”

Sunday, April 13, 2025

Rising Filipino singer-songwriter Kai Buizon captures the wonder of unexpected connection in her latest single, “Milagro,” out via Sony Music Entertainment. So surprising yet profound, it feels like a miracle.

Co-written by Kai Buizon and her mother, Felichi Pangilinan-Buizon, the bossa nova-inspired track explores a love so unforeseen it feels almost supernatural. It delicately weaves a story of romantic serendipity, capturing the feeling of finding a love that feels like a rare blessing—one that brings a sense of safety and acceptance never felt before.

Buizon explains that the song speaks to someone who has never experienced love quite like this before. “When they finally find a love that makes them truly accepted in ways they never imagined, it does feel like a miracle,” she shares.

The lyrics draw inspiration from the Japanese concept of Koi No Yokan, which describes “the feeling upon first meeting someone that you will inevitably fall in love with them” or a more patient, intuitive version of love at first sight.

“It’s like having a hunch upon hearing the first few seconds of a song that you’re gonna love it,” Buizon adds. “That’s why in Milagro, even though the lyrics narrate the beginning of the connection as an initial attraction, it makes sure to say that the actual part of falling in love happened slowly. As the lyrics go, unti-unting umibig din.”

Buoyed by syncopated rhythms, lighthearted jazz arrangements, and sweet vocals, “Milagro” channels the influence of bossa greats João Gilberto and Astrud Gilberto while also embracing the modern indie aesthetics of Ginger Root and The Marias. Additionally, the promising young act cites Juan Tizol & Duke Ellington’s work “Caravan” as a sonic reference, pointing out how its subtle mix of warmth and nostalgia brought a different side of her, both as a vocalist and as a storyteller.

Interestingly, the song’s production took an unexpected yet organic turn when Raki Natividad, who Buizon invited to do the guitar solo, composed something entirely different from what was on the demo track. “My producer Rau Layug and I ended up liking the new solo so much that we decided to embrace the bossa-nova vibe throughout the rest of the track,” the artist explains.

During production, Rau Layug recorded himself scraping the surface of his wallet with a brush to evoke a scratchy percussive sound, adding a unique dimension to the overall appeal of the track.

Kai Buizon shares that Rau was such a joy to work with, complementing his Midas touch on the material. “I’ve always admired Rau for being talented in the mixing and mastering department,” adds Buizon.

Kai Buizon’s “Milagro” is now available on all digital music platforms worldwide via Sony Music Entertainment. Watch out for the lyric visualizer on her official YouTube channel.

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