SOCIAL MEDIA

The Itchyworms Return to Taiwan in 2026 for “Akin Ka Na Lang” Tour Part 2

Friday, March 20, 2026


OPM fans abroad have something exciting to look forward to this April. Following a successful international debut, one of the Philippines’ most beloved bands is heading back overseas to reconnect with fans and introduce more listeners to the charm of Filipino music.

The Itchyworms are officially returning to Taiwan for their much-awaited Akin Ka Na Lang Taiwan Part 2, a three-city tour that promises energy, nostalgia, and the kind of sing-along moments the band is known for.

Building on a Breakthrough Taiwan Debut

After making waves during their 2024 Taiwan shows, the band proved that OPM can resonate far beyond local audiences. Their performances attracted not only Filipinos living abroad but also Taiwanese listeners who were eager to experience something new.

For frontman Jugs Jugueta, the takeaway is simple yet powerful. Music connects people regardless of language or background, making every performance an opportunity to bridge cultures.

More Than a Concert: A Connection to Home

Beyond performing their hits, The Itchyworms have made it a mission to build meaningful connections with overseas Filipinos.

Jugueta shared that the band takes time to engage with the Filipino community in Taiwan, often talking about life abroad and the emotional challenges that come with being away from family. Through their music, they aim to bring a piece of home to their audience, creating a shared sense of comfort and belonging.

Their signature humor and relatable storytelling add another layer to the experience, turning each show into more than just a concert. It becomes a celebration of Filipino identity.

What Fans Can Expect From the 2026 Tour

Fans can look forward to dynamic performances that evolve with each crowd. The Itchyworms are known for feeding off audience energy, ensuring that no two shows are ever the same.

From classic hits to spontaneous crowd interactions, each night promises a lively atmosphere filled with laughter, nostalgia, and unforgettable sing-along moments.

At the heart of it all is a bigger purpose: sharing OPM with the world and showcasing the richness of Filipino music on an international stage.

Tour Dates and Cities

The Akin Ka Na Lang Taiwan Part 2 tour will take place across three major cities:
  • April 3, 2026 – Kaohsiung, LIVE WAREHOUSE
  • April 4, 2026 – Taichung, Legacy Taichung
  • April 5, 2026 – Taipei, Legacy Taipei

Fans are encouraged to secure tickets early as demand is expected to be high following the success of their previous shows.

The Itchyworms’ return to Taiwan reflects a growing global appreciation for OPM. As more Filipino artists take their music overseas, they are not only entertaining audiences but also strengthening cultural connections and representation on the global stage.

For Filipinos abroad, this tour is a reminder that home is never too far away especially when it comes with a soundtrack you know by heart.
Read More
di

Jay R Speaks Out on Music Industry Exploitation as MRLD Controversy Sparks Debate


The Philippine music scene is facing renewed scrutiny as conversations around artist rights and fair treatment take center stage. What started as a personal revelation from a rising singer has quickly grown into a wider industry discussion, with veteran voices now stepping in to share their own experiences.

Among them is Jay R, who recently opened up about the realities many artists face behind the scenes.

MRLD’s Exit From OC Records Raises Questions

The issue gained traction after MRLD publicly addressed her departure from OC Records. She alleged unfair compensation and insufficient marketing support, sparking online conversations about transparency and the imbalance of power between artists and record labels.

Her statements quickly resonated with both fans and fellow musicians, many of whom echoed similar concerns about the challenges of navigating the local music industry.

Jay R Shares His Own Experience

In a viral TikTok video, Jay R reflected on what he described as “uncomfortable truths” that many artists encounter, especially early in their careers.

Drawing from over two decades in the industry, he admitted that situations like MRLD’s are far from rare. He shared that even he had faced similar struggles, particularly when signing contracts without fully understanding their implications.

He emphasized that new artists often enter agreements without proper guidance, which can lead to long-term disadvantages.

Why Contract Awareness Matters

Jay R underscored the importance of contract literacy, encouraging aspiring musicians to take a more cautious and informed approach when dealing with record deals.

He advised artists to carefully review every detail, ideally with the help of legal counsel, to fully understand the terms they are agreeing to. According to him, these realities may be difficult to confront, but they are essential knowledge for anyone pursuing a career in music.

He also noted that the timing of the current discussion is significant, as it opens the door for greater awareness and education within the industry.

“Songs For Selina” Reflects Real Industry Struggles

The conversation extends beyond social media. During a press conference, Jay R linked these real-life issues to his latest project, Songs For Selina.


The film, which he both produced and stars in, explores themes such as creative ownership, exploitation, and the pressures artists face behind the spotlight. While fictional, the story draws heavily from real experiences shared by musicians.

Jay R explained that many artists hesitate to speak out due to fear of being sidelined or blacklisted. He added that the film aims to shed light on these hidden struggles and spark meaningful dialogue.

Starring Rachel Coates and Mica Javier, the movie dives into the complex dynamics of ambition, loyalty, and survival in a competitive industry.

A Conversation the Industry Can’t Ignore

With the ongoing buzz surrounding MRLD’s claims and Jay R’s candid insights, many believe this moment could mark a turning point for the Philippine music scene.

The growing discussion highlights the need for better protection, transparency, and education for artists, especially those just starting out.

As audiences become more aware of what happens behind the curtain, there is increasing pressure on industry stakeholders to create a more equitable environment.

For anyone dreaming of a music career, this serves as a crucial reminder to stay informed and empowered. Understanding contracts, seeking professional advice, and knowing your worth are no longer optional. They are essential.

At the same time, projects like Songs For Selina show that storytelling can play a powerful role in exposing industry realities and encouraging change.

The film opens in Ayala Cinemas nationwide starting March 18, 2026, offering both entertainment and a timely reflection of issues now unfolding in real life.
Read More
di

She & Him’s “I Thought I Saw Your Face Today” Goes Viral in the Philippines 17 Years Later

Tuesday, February 17, 2026


Seventeen years after its release, She & Him I Thought I Saw Your Face Today is having a moment no one saw coming especially in the Philippines.

The soft, wistful indie ballad from 2008 is suddenly everywhere. It’s the soundtrack to slow-motion memories, grainy travel clips, old family videos, and cinematic heartbreak edits on TikTok. What began as a quiet album track has transformed into a viral anthem for nostalgia in 2026.

And Filipino listeners are leading the charge.

From Indie Gem to Viral Hit

Originally released on Volume One, the debut album by She & Him, “I Thought I Saw Your Face Today” was never positioned as a commercial single. The duo made up of Zooey Deschanel and M. Ward built their early following on gentle melodies and retro-inspired songwriting rather than chart dominance.

But in the age of TikTok, quiet songs don’t stay quiet for long.

The track recently exploded on the platform, racking up over 650 million TikTok views in the Philippines in just one month. On YouTube, local views surpassed 28 million. It also climbed to:
  • No. 15 on Spotify Philippines Daily Chart
  • No. 24 on the Billboard Philippines Hot 100
  • No. 1 on Spotify’s Daily Viral Philippines chart

For a 17-year-old indie song, that’s not just a comeback. It’s a cultural reset.

The Power of Nostalgia in Filipino Listening Habits

The Philippines has always had a strong emotional connection to music. Ballads dominate karaoke nights. Hugot culture remains alive in playlists. Sad love songs rarely go out of style.

What’s different now is how global indie music blends into local listening behavior.

With She & Him consistently ranking among the Top 200 artists on Spotify Philippines and averaging over 3 million local listeners, it’s clear that Filipino audiences are embracing softer, introspective indie pop alongside OPM staples.

The viral success of this track also highlights a broader shift: listeners are rediscovering older songs as if they were new releases.

In fact, “I Thought I Saw Your Face Today” became the first track in Merge Records history to surpass 100 million streams on Spotify.

That milestone says a lot about how streaming platforms and social media reshape music lifecycles. Songs no longer peak and fade. They wait for the right moment to be rediscovered.

A Tagalog Twist Strengthens the Connection

In response to the overwhelming support from Filipino fans, She & Him released an official Tagalog lyric video. Within two weeks, it gained more than 70,000 YouTube views.

It’s a small but meaningful move.

Global artists don’t always localize content for Southeast Asian audiences. By releasing a Tagalog lyric version, the duo acknowledged the community fueling this resurgence.

It also shows how fandom has changed. Today’s listeners don’t just stream—they participate. They translate lyrics. They create edits. They turn songs into emotional templates for their own stories.

The renewed success of She & Him I Thought I Saw Your Face Today reflects a larger indie pop revival.

Songs from the late 2000s and early 2010s are finding new life on short-form platforms. The lo-fi warmth and folk-pop softness of that era feel comforting compared to hyper-polished modern pop.
Read More
di

Peej’s King of Sadtown: The Filipino Bedroom Pop Album Soundtracking Our Softest Era


Filipino bedroom pop soloist Peej will drop his full-length debut album, King of Sadtown, on Friday, February 13, 2026, on all digital music platforms worldwide.
Inspired by Death Cab for Cutie, Matt Maltese, Bon Iver, Damien Rice, Tom Misch, Frank Sinatra, and Mac DeMarco, the 13-track release finds a young artist unafraid to confront the consequences of choosing solitude. The album unfolds as a series of interconnected stories: destructive habits, romantic disappointments, fleeting encounters, and, ultimately, the conscious decision to withdraw.

“Most times writing songs is like a therapy session for me,” Peej admits. “I’ll often sing out a random line during the writing process—and it’s only then I realize that this topic is something that has been eating me up inside—so naturally I have lots of things to say about it, and the song slowly takes shape.”

For what it’s worth, King of Sadtown mirrors Peej’s tendency to avoid deep, intimate relationships in favor of personal independence. The songwriting explores what it means to rule one’s own world, make one’s own rules, and answer to no one, only to realize that freedom can feel hollow when the world is empty.

Written, produced, and primarily mixed by Peej in his bedroom during the later years of the pandemic, King of Sadtown carries a deeply personal, almost diaristic quality. Here, Peej allowed himself to experiment freely in his production, incorporating new textures, such as adding prominent sax parts, while letting the emotions guide each arrangement.

The album was mixed by Peej, with additional mixing by Nikhil Amarnani on “Islands” and “These Walls,” and mastered by Jan Fuertez. Carefully sequenced, Sadtown eases listeners in with lighter, easy-listening moments before gradually sinking into heavier emotional territory.

Peej adds, “I hope the vulnerability and honesty shines through the album. I want my music to continue living in that space, especially when it comes to the lyrics. And while I might have “a sound,” I also feel that I have done a lot of sound experimenting with this album, so I’m hoping to continue experimenting and getting better at producing in future songs to come.”

Track list – listen to the album

1. Same Mistakes
2. She Likes to Dance
3. Islands
4. I Broke My Heart
5. Sad Love Song
6. King of Sadtown
7. Stay If You Want
8. Most Nights
9. Nothing to Hold
10. These Walls
11. I’m Stone and I Still Think of You
12. Sad Love Song (Reimagined)
13. Islands (Deluxe)

Read More
di

Bagong Pilipinas National Trade Fair 2026


The Bagong Pilipinas National Trade Fair 2026 is not just another weekend event at the mall. It’s a front-row seat to where Filipino design, sustainability, and small business growth are heading next.

From February 18 to 22, 2026, the Megatrade Halls of SM Megamall will transform into a curated marketplace of proudly local products. Organized by the Department of Trade and Industry (DTI), the fair officially opens the country’s 2026 trade calendar. Admission is free, making it one of the most accessible ways to discover emerging Filipino brands before they become household names.

For modern lifestyle readers, this isn’t just about shopping. It’s about understanding how local craftsmanship and sustainability are reshaping everyday living.

A Turning Point for Filipino MSMEs

Behind the event is the DTI’s Bureau of Market Development, Promotions, and One Town One Product (BMDPO), which focuses on strengthening micro, small, and medium enterprises (MSMEs). In 2025, national trade fairs under the program generated more than ₱621 million in combined sales, confirmed orders, and negotiations. Nearly 1,500 MSMEs benefited, and over 163,000 buyers and visitors attended.

Those figures reveal something bigger than revenue. They show that Filipino small businesses are moving beyond one-time transactions and into long-term brand building. Trade fairs have become live platforms where entrepreneurs refine pricing, improve packaging, test new product lines, and build meaningful buyer relationships.

For consumers, this translates to better quality, more thoughtful design, and stronger local alternatives to imported goods.

Inside the Philippine Sustainability Pavilion

One of the most anticipated highlights of the Bagong Pilipinas National Trade Fair 2026 is the upgraded Philippine Sustainability Pavilion. This section showcases how traditional materials are being reimagined for modern lifestyles.

Expect to see furniture made from engineered bamboo and coconut-based materials. Textiles dyed with plant-based pigments bring earthy, subtle tones into contemporary wardrobes and homes. Natural fibers and native grasses are transformed into fashion pieces and home accents that feel both rooted and refined. Recycled materials appear in unexpected forms, turned into functional pieces suited for living rooms, workspaces, and commercial interiors.

Sustainability is no longer treated as a niche or decorative label. It has become central to product design. Filipino makers are finding new ways to combine environmental awareness with elevated aesthetics. For homeowners upgrading their spaces or entrepreneurs sourcing for retail, this pavilion offers a clear look at where demand is heading.

Why Physical Trade Fairs Still Matter

In an era dominated by online shopping, events like this might seem optional. Yet physical trade fairs continue to thrive for a reason.

Seeing products in person changes the experience. You can feel the texture of handwoven textiles, examine the craftsmanship of furniture joints, and compare finishes under real lighting. You can ask questions directly to the maker and understand the story behind the piece. That human interaction builds trust in a way online listings cannot.

For businesses, the exposure is equally valuable. Repeated participation across multiple fairs often leads to stronger brand recognition and improved readiness for export markets. These events function as testing grounds and growth engines at the same time.

Buyer’s Day 2026 and the Power of Partnerships

Before the fair opens fully to the public, DTI will host Buyer’s Day 2026: Sourcing and Connections. This pre-event gathering focuses on strengthening business-to-business relationships between MSMEs and institutional buyers.

Although it may sound corporate, its impact is very real for everyday shoppers. When local brands secure partnerships with retailers, hotels, or corporate buyers, they gain stability. That stability allows them to invest in better materials, improved production systems, and stronger design direction. Over time, the brands you first discover at a trade fair may appear in major retail spaces or even international markets.

This integrated approach, combining consumer access with professional sourcing, strengthens the entire ecosystem of Filipino enterprise.

What It Means for Conscious Consumers

The 2026 fair aligns with the broader Bagong Pilipinas agenda, which emphasizes sustainable production, inclusive growth, and elevated Filipino design.

For conscious consumers, this shift matters. It signals stronger support for regional artisans and local supply chains. It highlights traceable materials and responsible production. It also reduces reliance on imported mass-market goods by offering viable, design-forward local options.

If you are building a more intentional wardrobe or redesigning your home with sustainability in mind, this fair offers direct access to brands that align with those values.

Planning Your Visit

Because admission is free, the Bagong Pilipinas National Trade Fair 2026 is an easy addition to your February plans. Visiting earlier in the day can make for a more relaxed browsing experience. Bringing reusable bags is practical, especially if you plan to purchase home décor or fashion pieces. Following participating brands on social media can also help you stay updated on restocks or custom orders after the event ends.

More than anything, take your time. Trade fairs reward curiosity. The conversations you have and the pieces you discover may influence your design choices long after the event closes.

A Glimpse Into the Future of Filipino Design

With twelve trade fairs planned throughout 2026, DTI is building a connected system rather than isolated events. The Bagong Pilipinas National Trade Fair 2026 sets the tone for the year ahead by blending sustainability, creativity, and enterprise.

Filipino MSMEs are thinking bigger. They are refining their products, expanding their networks, and preparing for both domestic and global markets. For lifestyle readers, this means more access to well-designed, sustainable, and culturally rooted products.

The fair is not just a marketplace. It is a preview of how Filipino innovation will shape homes, wardrobes, and workspaces in the years ahead.


Read More
di

HOPE Builds 25 Public School Classrooms in 2025

Thursday, February 12, 2026


HOPE builds 25 classrooms in 2025, according to its latest Impact Report, marking another year of expansion for the education-focused nonprofit organization. The initiative, carried out with partner businesses and organizations, adds to the group’s long-running efforts to address classroom shortages in public schools, particularly in underserved communities.

The newly completed and ongoing classroom projects are part of HOPE’s broader commitment to improving access to quality education in the Philippines, with a focus on geographically isolated and disadvantaged areas known as “last mile schools.”

HOPE Builds 25 Classrooms in 2025, Expands Reach to Last Mile Schools

From its founding in 2012 through 2025, HOPE has now built a total of 167 public-school classrooms across the country. The organization estimates that more than 53,000 Filipino children have benefited from safer and more conducive learning spaces as a result of these projects.

The 25 classrooms built or initiated in 2025 represent one of the group’s key milestones for the year. Some of these classrooms have already been completed, while others are currently under construction.

HOPE, the Philippines’ first certified B Corp and a pioneering impact organization, said its strategy continues to prioritize support for public school classrooms in remote and underserved areas. These so-called “last mile schools” often face challenges such as overcrowded rooms, limited facilities, and difficult access due to geographic isolation.

Education advocates have long cited classroom shortages as a major issue in the Philippine education sector, particularly in rural provinces where student populations continue to grow.

Key Details From the 2025 Impact Report
  • 25 classrooms built or underway in 2025
  • 167 total classrooms constructed since 2012
  • Over 53,000 students served nationwide
  • Focus on public school classrooms in remote areas

HOPE Chairperson and Founder Nanette Medved-Po acknowledged the role of partners and supporters in sustaining the organization’s work.

“I am deeply grateful to be rooted in the work of HOPE at a time when the world continues to ask so much of the human spirit,” Medved-Po said in the report. “The past year was shaped by people who chose HOPE and translated that choice into action through partnerships, communities, and everyday decisions that moved our work forward.”

Generation HOPE Launches With Major Brand Partnerships

Another major development in 2025 is the launch of Generation HOPE, a campaign that brings together several well-known brands to help fund and support the construction of more public-school classrooms.

Participating companies include:
  • BDO
  • Carmen’s Best
  • Sunnies
  • Grab
  • SM Supermalls
  • The Aivee Clinic
  • Penshoppe

Through various merchandise collaborations and consumer-driven initiatives, the campaign aims to encourage more Filipinos to contribute to classroom-building efforts.

According to HOPE, Generation HOPE is designed to make participation accessible to the public by linking everyday purchases and brand partnerships to social impact.

“To every individual who chooses to support, share, and participate, this is your impact,” Medved-Po said. “Your belief fuels this work and allows hope to reach more communities, classrooms, and futures across the Philippines.”

Background: Classroom Gaps in the Philippine Education Sector

The issue of classroom shortages has long affected the country’s public education system. In many provinces, students share overcrowded classrooms or attend shifts due to limited space. Last mile schools, often located in mountainous or island communities, face even greater challenges because of transportation barriers and infrastructure limitations.

Government agencies, private sector partners, and nonprofit groups have implemented various programs to address these gaps. HOPE’s model focuses on mobilizing corporate partners and consumers to raise funds for school infrastructure projects.

As the Philippines continues to prioritize education reform and improved access to learning, infrastructure development remains a key concern. Efforts like classroom construction complement broader reforms in curriculum, teacher training, and digital access.

What to Watch Next

With HOPE builds 25 classrooms in 2025 marking a new milestone, attention now turns to:
  • The completion timeline of classrooms currently under construction
  • Expansion of Generation HOPE partnerships in 2026
  • Potential new target areas for last mile schools
  • Collaboration with government agencies for scaling efforts

HOPE’s Impact Report indicates that the organization intends to continue investing in public school classrooms as part of its long-term strategy.

As classroom demand remains high in many parts of the country, sustained partnerships and funding will likely determine how quickly additional facilities can be delivered.

The milestone that HOPE builds 25 classrooms in 2025 adds to more than a decade of classroom construction efforts in the Philippines. With 167 classrooms built since 2012 and over 53,000 students served, the organization’s work reflects ongoing efforts to address infrastructure gaps in public education  particularly in last mile schools.

As Generation HOPE gains traction with major brand partners, the coming years will show whether collaborative funding models can help accelerate the delivery of more public-school classrooms nationwide.
Read More
di

Canon PhotoMarathon 2026 Is Here: Shoot, Create, and Win Big in BGC

Tuesday, February 10, 2026


Canon Philippines Kicks Off a New Creative Year

Canon Philippines is starting 2026 with a strong message for the local creator community: this year is all about storytelling, creativity, and shared milestones. During its annual Thanksgiving Celebration held on January 27, 2026 in Bonifacio Global City, Canon Marketing Philippines, Inc. gathered media partners, brand ambassadors, and professional creators to celebrate another year of collaboration and growth. The event also served as the official launch of one of the most anticipated creative competitions in the country, the Canon PhotoMarathon 2026.

For photography enthusiasts, students, and content creators, the announcement signals the return of a much loved platform where skill, speed, and imagination come together.

A Photography Competition with a Strong Legacy

Canon PhotoMarathon began in Singapore in 2003 and has since expanded across Southeast Asia, reaching countries such as Malaysia, Indonesia, Vietnam, and the Philippines. Locally, the competition is now entering its 19th year, making it one of the longest running photography contests in the country.

What sets the Canon PhotoMarathon apart is its unique challenge format. Participants are given themes on the spot and must create compelling images within a limited time frame. This structure pushes photographers to think quickly, observe deeply, and translate ideas into visuals under pressure.

Over the years, the PhotoMarathon has become a training ground and creative outlet for many Filipino photographers. Some join to test their technical skills, while others participate for the thrill of creating alongside a community that shares the same passion for visual storytelling.

Video Takes the Spotlight in 2026

This year, Canon PhotoMarathon 2026 puts extra focus on its video category. As content creation continues to evolve, Canon is encouraging participants to explore storytelling through motion, sound, and narrative. The video category opens opportunities for filmmakers, vloggers, and hybrid creators to showcase their creativity beyond still photography.

This move reflects Canon Philippines’ commitment to supporting creators across different formats, whether they shoot photos, videos, or both. For lifestyle creators who are already working with reels, short films, or digital campaigns, this category offers an exciting chance to compete on a bigger stage.

Event Details and Who Can Join

Canon PhotoMarathon 2026 will take place on April 18, 2026 at the BGC Amphitheater in Taguig City. The competition is open to a wide range of participants, including professional photographers, hybrid creators, camera club members, students, and hobbyists. Several categories are also open to non Canon users, making the event inclusive and welcoming to the broader creative community.

How to Register for Canon PhotoMarathon 2026

Joining the competition is simple and fully digital. Interested participants need to download the Canon PH Delightful app, available on both Google Play Store and Apple App Store. After creating an account, head to the Events tab, select the Canon PhotoMarathon banner, tap Register, and wait for the confirmation prompt.

This streamlined registration process ensures that more creators can focus on preparing their concepts and gear instead of paperwork.

Categories and Camera Prizes Up for Grabs

Canon PhotoMarathon 2026 offers exciting prizes that make the competition even more rewarding.

The Main Category for photo is open exclusively to Canon users. The winner will receive a Canon EOS R6 Mark III with RF24-105mm f/4-7.1 IS STM.

The Open Category for photo welcomes users of all camera brands. The prize for this category is a Canon EOS R8 with 24-50mm lens.

For the Video Category, participants using any camera brand can join. The Canon prize winner will take home a Canon EOS R50 V, while the non Canon prize winner will receive a Canon Powershot V1.

These prizes reflect Canon’s continued support for creators who are serious about leveling up their craft.

Gearing Up Through Events and Photowalks

In preparation for the main PhotoMarathon event, Canon Philippines is rolling out a series of activities designed to engage creators nationwide. From February to March 2026, Canon will host photowalks, school tours, and regional tours. These events aim to connect photographers of all skill levels, offer hands on learning experiences, and build excitement leading up to April.

Creators can also visit the Canon booth at PhotoWorld Asia 2026, happening from January 29 to February 1. Attendees can enjoy exclusive deals and freebies worth up to ₱20,000 on select Canon camera products, making it a great opportunity to upgrade gear before the competition.

Admission to these activities is free and open to all digital camera users, reinforcing Canon’s goal of making photography education and community building accessible.


Nearly two decades since its local launch, Canon PhotoMarathon remains relevant because it evolves alongside creators. By embracing both photography and video, welcoming users of different camera brands, and offering community driven events, Canon continues to support Filipino creatives at every stage of their journey.

For lifestyle readers who love capturing everyday moments, travel stories, or creative concepts, Canon PhotoMarathon 2026 is a reminder that creativity thrives when shared.

For updates on PhotoMarathon activities and schedules, follow Canon Philippines on Facebook. 
Read More
di
Subscribe to: Comments (Atom)