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Hop into Fun: An Egg-cellent Easter Celebration Awaits at SM Supermalls in the East!

Saturday, April 19, 2025

Get ready for a basketful of joy and excitement this Easter Sunday, April 20, 2025, as SM Supermalls in the East burst with festive fun for the whole family! From thrilling egg hunts to creative costume contests and exciting pocket activities, there's an egg-stra special treat waiting for everyone. So, gather your loved ones and hop on over to your nearest SM mall in the East for an unforgettable Easter celebration!

Here's a peek at the egg-citing activities lined up just for you:

SM City East Ortigas: Prepare for a delightful Egg-Hunting adventure at the Main Atrium. Join the fun at 3:00 PM and see how many colorful treasures you can find!

SM City Marikina: Experience the full Easter spectacle at SM City Marikina! Join their grand Easter Parade, showcase your best attire in the Easter Costume Contest, and participate in the thrilling Egg Hunt all happening at the Mall Atrium Ground Level.

SM City Taytay: The hunt is on at SM City Taytay! Head to the Bldg A Ground Level at 3:00 PM for their special Easter Egg-Hunting event. Get ready to scamper and discover hidden surprises!

SM City Masinag: The Easter fun never stops at SM City Masinag! Be part of their vibrant Easter Parade, flaunt your creativity in the Easter Costume Contest, and join the exciting Egg Hunt. Plus, enjoy an engaging Easter pocket activity including a colorful coloring activity at the Mall Atrium.

SM City San Mateo: Head to the 4th Level of SM City San Mateo for a day filled with Easter cheer! Witness their festive Easter Parade, join the adorable participants in the Easter Costume Contest, and embark on a fun-filled Egg Hunt. Don't miss their engaging Easter pocket activity too!

SM Center Angono: Get your creative costumes ready! SM Center Angono is hosting an exciting Easter Costume Contest at the Upper Ground Level (in front of BDO) starting at 2:00 PM. Show off your most imaginative Easter-themed outfits and win fantastic prizes!

SM Center Antipolo Downtown Easter Egg Hunt

SM Antipolo Downtown: Celebrate Easter in style at SM Antipolo Downtown! Join their exciting Easter Parade, participate in the thrilling Egg Hunt, and unleash your creativity with their Easter pocket activity which includes delightful Easter egg painting at the 2nd Level.

Don't miss out on these fantastic Easter celebrations happening across SM Supermalls in the East! It's the perfect opportunity to create cherished memories with your family and friends.

Join the fun and share your egg-stra special moments with us using the hashtag #ExtraExcitingEast! We can't wait to celebrate Easter with you!

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Lace Up, Explore, Empower: "Takbo Para sa Turismo 2025" Invites You to Run for the Philippines!

Sunday, April 13, 2025

Go out and enjoy the outdoors for a cause! The National Association of Independent Travel Agencies (NAITAS) has partnered with the Department of Tourism (DOT), for "Takbo Para sa Turismo" – a unique fun run which celebrates the Philippines’ beauty, while highlighting tourism’s important contribution to the company’s economy. To be held in Manila's iconic Quirino Grandstand on April 26, 2025, “Takbo Para sa Turismo” isn't your average race, it’s a call to action, inviting runners of all backgrounds to become tourism ambassadors by supporting the event.

Choose your challenge: 3K, 5K, and 10K, all three categories provide a rewarding test of endurance while showcasing the city's iconic landmarks.

"Takbo Para sa Turismo is a vibrant movement, a testament to the power of tourism to uplift communities," says Ms. Florence Rivera, National President of NAITAS. "Takbo Para sa Turismo is more than just a race; it’s a movement that highlights the importance of tourism in our country’s economy. By joining this event, runners will not only invest in their health but also contribute to the growth and sustainability of local tourism.”

A portion of the event's proceeds will be channeled directly into local communities, fueling tourism projects that create opportunities and preserve the unique character of the country’s many destinations.

Ready to run and support local tourism?

● Experience the thrill of the race.

● Discover Manila's iconic landmarks in a whole new way.

● Join a community of passionate tourism advocates.

● Directly support local communities and their tourism initiatives.

HOW TO REGISTER:

Interested participants can register online via: naitas.ph/takbo

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Taiwanese band The Chairs to headline this year’s edition of All Of The Noise 2025

Wednesday, April 2, 2025

Taiwanese indie pop trio The Chairs are set to headline this year’s edition of All Of The Noise (AOTN), a two-day music and culture event taking place at Astbury Makati on April 4-5, 2025.

Returning to the Philippines for the second time, the Taipei-based trio will be performing a special set for their Filipino fans, who expressed their excitement hearing The Chairs’ brand of ‘60s and ‘70s-inspired psych pop in an intimate live setting.

Known for their evocative songwriting that straddles between “somber love poems” and “joyful, laid-back summer anthems,” The Chairs have carved out a distinct space in the global indie music landscape, particularly in East and Southeast Asia. With four critically acclaimed albums to their name, the band’s artistry has been recognized with Best Group honors at the 30th Golden Melody Awards, Taiwan's most prestigious music accolade.

The Chairs will share co-headlining duties with an eclectic lineup of international acts, including Thai alt-pop band KIKI, Singaporean hip hop artist San The Wordsmith, and Indonesian experimental electronic act Logic Lost. Other performers spread across two days include Manila-based acts ena mori, SOS, Pedicab, Waiian, obese.dogma777, Cheeky Things, Pette Shabu, Pixie Labrador, SVATG, and Fashion Island; Cebu-based acts Mandaue Nights, IIICCCYYY, and Novocrane; as well as the debut performance of Paul Yap (UDD) and Mario Consunji (Musical O)’s collaborative music project Double Shy.

All Of The Noise 2025 is presented by The Rest Is Noise PH (TRIN), a music curation and events production outfit based in the Philippines. Known for its fearless commitment to music discovery, cross-cultural dialogue, and creative networking, TRIN is expanding AOTN's programming in celebration of its 10th anniversary.

Beyond its stellar live music lineup, AOTN 2025 will offer a diverse array of multi-format activities, including music-themed documentary screenings, panel discussions, and keynote presentations in the morning and afternoon, followed by a live music showcase each evening. The event will also feature a special exhibit titled welcome to the static, featuring the work of Karen De La Fuente, a prominent music photographer based in Manila.

All Of The Noise 2025 is also supported by its international and local community partners AXEAN Festival, SRM, Filla Killa, Coast2Coast, GNN, Nyou, Winery PH, Greenwich, Guevarra’s, Flying Lugaw, Ateneo Musicians’ Pool, and UP Music Circle.

Ticket Details

Tickets are available via https://bit.ly/aotn2025 with the following packages:

PHP 800 – Day 1 (access to April 4 program – Friday), inclusive of all programs

PHP 800 – Day 2 (access to April 5 program – Saturday), inclusive of all programs

PHP 1,400 – 2-Day tickets (access to Days 1 & 2), inclusive of all programs

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Chef Kirk Ngo Showcases Culinary Innovation at WoFex PH with Monin and Technolux

Thursday, March 27, 2025

Chef Kirk Ngo, the visionary behind Community Kitchen PH, recently captivated audiences on the inaugural day of the World Food Expo (WoFex) Philippines at the World Trade Center. In collaboration with Technolux and Monin Philippines, Chef Kirk showcased his culinary prowess through a series of innovative product demonstrations that highlighted his expertise and creativity.

During the event, Chef Kirk prepared two delectable dishes that seamlessly integrated Monin's premium syrups:

1. Maple Bacon Egg Sandwich – This dish featured Monin Maple Flavor Syrup, which was used to glaze the bacon, imparting a rich, sweet depth that elevated the classic breakfast sandwich.

2. Ham and Cheese Croissant with Mediterranean Salad – Chef Kirk crafted a Peach Dijon Spread using Monin Peach Fruit Mix, adding a fruity zest to the croissant. The accompanying Mediterranean salad was dressed with a Citrus Vinaigrette made from Monin Sweet and Sour Syrup, providing a refreshing and tangy complement.

These culinary creations were expertly baked using a Technolux Oven, underscoring the synergy between quality ingredients and state-of-the-art kitchen equipment.

Chef Kirk's culinary journey is both diverse and impressive. His professional experience includes a tenure in Singapore, where he honed his skills in a dynamic and multicultural food scene. Upon returning to the Philippines, he contributed significantly to the culinary landscape at Flatiron, a renowned establishment in Bonifacio Global City (BGC).

Beyond his roles in various kitchens, Chef Kirk is an innovative pastry chef. He gained acclaim for creating the Too Much Chocolate Chip Cookie, a palm-sized delight that was honored as the Best Cookie of 2020. His inventive spirit also led to the development of the Cookie Cake, which blends the beloved textures of cookies and cake, and the Brazo de Mercedes Calamansi Cupcake, a fusion that marries traditional Filipino flavors with contemporary dessert techniques.

Chef Kirk's entrepreneurial spirit is evident in his establishment of Community Kitchen PH, a venture dedicated to delivering high-quality food crafted from the finest ingredients. This initiative reflects his commitment to fostering communal experiences through shared meals, embodying the philosophy that “great food is shared by a community.”

The collaboration with Monin Philippines and Technolux at WoFex PH highlights the mutual respect and trust between Chef Kirk and these esteemed brands. Monin, a globally recognized brand since 1912, is renowned for its premium flavorings used in cocktails, coffee, and culinary applications. Their partnership with Chef Kirk underscores their confidence in his ability to incorporate their products into his culinary creations. Similarly, Technolux, a leading provider of kitchen and laundry equipment, aligns with Chef Kirk's dedication to excellence, providing the advanced tools necessary to bring his gastronomic visions to life.

Chef Kirk Ngo's participation in WoFex PH, alongside industry leaders like Monin and Technolux, not only showcases his culinary talents but also reinforces his role as a trailblazer in the Philippine food scene. His relentless pursuit of innovation and quality continues to inspire both aspiring and seasoned chefs, solidifying his reputation as one of the country's most esteemed culinary figures.

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EastWest’s "Further For You" in Action: Spreading Hope and Empowering Dreams Through Young Focus

Wednesday, March 26, 2025

Beyond banking, EastWest is committed to going further and making a meaningful impact in the communities it serves. This came to life through Cards of Hope, a heartfelt initiative that turned a simple holiday tradition into an opportunity to change lives.

EastWest employees and internal clubs—EastWest Milers, EastWest Click, and EastWest Voices—rallied together to support Young Focus, an organization dedicated to breaking the cycle of poverty through education. Instead of traditional holiday decorations, EastWest employees purchased intricately designed ornaments and postcard sets, knowing that every peso would go toward scholarships and essential learning resources for children from Smokey Mountain.

For EastWest, the partnership with Young Focus went beyond financial aid—it created opportunities that equip the next generation with the tools to shape their future. “Education reshapes destinies, creating pathways to a future filled with possibility,” said Martin Reyes, EastWest’s Head of Marketing. “Our support for Young Focus isn’t just about giving—it’s about equipping these children with the means to build a better life.”

A Walk of Dreams: Witnessing Resilience and Hope

EastWest volunteers joined the Walk of Dreams and visited various communities in Tondo to connect with residents and better understand their daily challenges. Experiencing the children’s struggles firsthand gave them a stronger perspective on the impact of their efforts.

“Coming from the visit, it was a lot to take in,” shared one volunteer. “But what struck me most was their tenacity—their unshaken drive to learn, to dream, and to push forward despite the odds. Their determination was both humbling and inspiring.”

The experience deepened the Bank’s belief that real change happens when communities come together—not just through financial aid, but through shared moments of kindness, learning, and connection.

Turning Generosity Into Action

As EastWest celebrates its 30th anniversary, initiatives like Cards of Hope exemplify the Bank’s enduring mission to go Further For You—beyond banking, beyond business, and into the heart of communities in need.

Through this initiative, EastWest employees proved that even the simplest gestures—a card, an ornament, a shared dream—can make a lasting difference. One child, one opportunity, and one future at a time, Cards of Hope is turning generosity into action, ensuring that the next 30 years are just as impactful as the first.

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Step Forward for Inclusion: Happy Walk 2025 Unites Communities Nationwide

This March 30, 2025, thousands of families, advocates, and supporters will come together to celebrate Happy Walk 2025, a nationwide movement dedicated to fostering awareness, inclusion, and empowerment for individuals with Down Syndrome.

Hosted by SM Cares in partnership with the Down Syndrome Association of the Philippines, Inc. (DSAPI), this year’s event will take place at SMX Convention Center – Manila with simultaneous celebrations at SM City Cebu, SM City Bacolod, and SM CDO Downtown Premier, making it a truly nationwide effort to highlight the abilities and aspirations of individuals with Down Syndrome.

More Than Just a Walk: A Movement for Inclusion

For more than two decades, Happy Walk has been more than an event—it is a powerful movement that highlights the strengths, talents, and contributions of individuals with Down Syndrome. It is a day of joy, unity, and acceptance, where communities come together to celebrate not just differences, but also shared dreams and aspirations.

“Happy Walk is not just about taking steps; it’s about making a difference. Every year, this event brings people together to reaffirm that individuals with Down Syndrome deserve the same opportunities, recognition, and support as everyone else. It is a celebration of abilities, not limitations,” said Nill Patrick Arroyo, DSAPI Board Member & Head, Happy Walk 2025.

A Nationwide Call for Participation

With the theme “321 & Beyond”, Happy Walk 2025 is expected to draw thousands of participants, from individuals with Down Syndrome and their families to volunteers, educators, corporate partners, and inclusivity advocates. The event will feature various activities, including performances, inspirational stories, and community-building initiatives that reinforce the importance of inclusivity in society.

“SM Cares has been a proud partner of Happy Walk for years because we believe in the importance of creating a society where everyone feels valued and included. This event is a reminder that inclusivity is not just an initiative—it is a responsibility we all share,” said Engr. Bien C. Mateo, SM Cares Program Director for Disability Affairs.

Join the Movement: How to Be Part of Happy Walk 2025

Everyone is encouraged to take part in this inspiring event—whether by walking, volunteering, or simply showing support.

To register, kindly visit the official Happy Walk 2025 registration page at: https://portal.dsapi.ph/dsapi/Register/RegParticipant. For more details on how to join, follow SM Cares’ social media pages.

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Shangri-La Plaza empowers women’s wellness this March

Tuesday, March 18, 2025

Thrive and Shine with activities that bring calm, joy, and inspiration this National Women’s Month

She is all the rage this March, as the country celebrates National Women’s Month. For all the ladies, it’s the best time to embrace the radiant feminine energy you bring to every space by carving out some time for your own well-being. Looking for a spot to decompress? Shangri-La Plaza empowers women to Thrive and Shine this special month with a selection of curated wellness experiences.

Start off a wellness marathon with a sampler of women-centric brands and services Shang has to offer at the Her Haven fair happening only until March 16 at the Grand Atrium. It features wellness companies like The Blanche Beauty Lounge that’s known for fab nail art as well as various body contouring and facial improvement procedures, and Swiss physiological footwear brand MBT Shoes designed to mimic the feel of walking barefoot, promising a host of physical benefits like better posture and reduced joint stress.

To make the fair even more experiential, Shangri-La Plaza has tapped wellness advocates to share their unique perspectives on holistic health and self-care. Actor and yoga and meditation teacher Maxene Magalona focuses on Wellness & Wisdom on March 15 at 3PM with her talk, A Journey Back Home to Your Heart, that covers topics like nurturing the whole self and cultivating inner wisdom. She’s also expected to share breathing control techniques, mindful chair meditation practices, and journal prompts.

On March 16 at 1PM, Mommy Mundo founder and mindful and well-being teacher Janice Villanueva leads the Bold & Brilliant panel that includes WeddingsAtWork Founder Benz Co-Rana and women’s life coach and licensed transformologist Rezza Custodio-Soriano. The discussion highlights the paths these Filipinas took to launch their careers and attain success, with the goal of uplifting and empowering others seeking their calling and purpose.

Catch a stunning visual narrative that celebrates the complexity, strength, and evolution of women with Stories & Strength - RFLXN: The Many Faces of a Woman, made possible in partnership with conceptual visual artist, photographer, and Creative Director of Project Headshot Clinic Niccolo Cosme. From March 20 to 30 at the East Wing, the campaign uses fracture mirrors to symbolize the multifaceted nature of womanhood—a reflection of identity, resilience, and self-discovery—through dynamic displays and interactive installations.

Want more action? Get those endorphins flowing at the boutique indoor cycling studio Ride Revolution that offers 45 minutes of full-body cardio session featuring curated music and friendly (and very motivational) instructors. Or try to bust a move at G-Force Dance Center, a go-to for its celebrity choreographers. Keep it fun with K-Pop and hip-hop classes or unleash your feminine power at the studio’s signature sexy dance classes.

Lighten your mental load at the longevity and wellness hub Travertine Longevity & Wellness that offers unique treatments like Lymphastim Compression Therapy that flushes out lymphatic fluids and reduces inflammation and Vital Dome that leverages the transformative power of infrared therapy, soothing sounds, and light healing to reduce stress and anxiety and achieve pain relief and muscle recovery.

Shangri-La Plaza encourages women to prioritize their wellness with this roster of brands and activities as a fitting celebration of National Women’s Month.

For updates and inquiries, follow Shangri-La Plaza on Facebook at www.facebook.com/shangrilaplazaofficial and on Instagram @shangrilaplazaofficial.

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Gateway Gallery Marks 10 ARTmazing Years with Timeless Moments

Saturday, February 22, 2025

Timeless Moments: Still Life and Beginnings

On February 18, 2015, ten years ago, Gateway Gallery officially opened to the public via the launch of a landmark history exhibit. The SiningSaysay: Philippine History in Art Exhibit, is a breakthrough exhibition on history using 30 large-scale paintings. The Project was made possible through the collaboration of Araneta City, the University of the Philippines, and the UP Alumni Association.

Fast forward 10 years after, Gateway Gallery, the art museum of Araneta City and managed by the J. Amado Araneta Foundation, has expanded the permanent and banner exhibit with its other projects: museum guides, augmented reality, a museum app, a workbook for children, and a traveling exhibition. Gateway Gallery reinforced and strengthened its programs, especially those in support of emerging Filipino artists.

To celebrate its ten years, Gateway Gallery recently opened its tenth anniversary exhibit Timeless Moments: Still Life and Beginnings. Opened on February 8, 2025 and runs until March 7, 2025, the exhibit features 18 still life pieces from the Gateway Gallery Art Collection.

Timeless Moments features works of some of the most dedicated Filipino artists. Some of these artists include Carlos Cee Cadid, Tess Duldulao, Bing Siochi, Lita Wells, Joemarie Sanclara Chua, and Grandier Gil Bella.

The exhibit is interactive as it invites visitors to sketch or draw the still life objects on display in the exhibit. Visitors can also get intimate with the art genre through the videos on playback at the exhibit. Two art workshops on still life are also scheduled on February 27 and March 6. The workshops, to be facilitated by artist and educator, Robert Martin Sing, are free and open to the public.

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MMDA to Host First-Ever Road to Zero Waste Summit: Closing the Loop Towards a Circular Economy

Sunday, November 3, 2024

The Metropolitan Manila Development Authority (MMDA) is set to host its Road to Zero Waste Summit, the first and largest event focused on sustainable waste management and the promotion of a circular economy. To be held at the Unilab Bayanihan Center in Pasig City on November 5 and 6, and open to the public with free admission. Registration starts at 9 AM and will accommodate participants until 7 PM on Day 1, and 5 PM on Day 2. Participants are expected not only to learn about proper solid waste management but also to bring home eco-products for free and other exciting giveaways from our partners and the MMDA.

With the theme "Closing the Loop Towards a Circular Economy," the summit aims to spotlight innovative waste management solutions that can address Metro Manila’s solid waste challenges, leading to long-term sustainability. From product exhibits to panel discussions, the event will feature a series of interactive activities and network sharing opportunities designed to raise public awareness on waste technologies and community-based interventions, creating a unified roadmap to increase waste diversion in Metro Manila. This initiative also aims to connect our communities and recyclers, culminating in a shared advocacy for a zero-waste and sustainable future together.

What to Expect:

● Exhibits & Demos: Witness various waste recycling industries showcase their latest products, services, and innovations in solid waste processing. Expect demonstrations of technologies that can potentially be adopted by our local government units (LGUs), barangays, and even households, helping them manage waste more effectively.

● Engaging Forums: Learn from reputable resource speakers across various sectors as they tackle topics such as Sustainability in the Circular Economy, SWM Best Practices, and Green Advocacy for Recycled Products. Participants will be able to engage in all these discussions through dedicated Q&A sessions.

● Network Mapping: Discover MMDA's Road to Zero Waste roadmap and gain insights into Metro Manila’s evolving Community-Level Materials Recovery Systems (MRS). Attendees will learn more about proper segregation and existing waste diversion points that serve various recyclers across Metro Manila.

● IEC Campaigns: Take part in awareness campaigns aimed at promoting proper waste segregation, resource valuation, and innovative waste-handling techniques like composting, plastic recycling, and discovering end-of-life products. Participants will learn and know more about what they can contribute from their workplace, all the way to their homes, all for the environment.

MMDA Chairman Atty. Romando S. Artes invites the public to take part in this landmark event, stating, “The Road to Zero Waste Summit marks an important step in Metro Manila’s journey towards sustainability. It’s a platform for sharing knowledge, building networks, and fostering collaboration that will guide us toward a cleaner, greener, and more resilient metropolis. We urge everyone to join us in shaping the future of solid waste management.”

Who Should Attend?

The summit will bring together a diverse set of participants including LGUs, National Government Agencies (NGAs), solid waste management associations, universities, private sector companies and social enterprises, waste recyclers, and sanitary landfill operators. Attendees will gain access to a wealth of information, engage with industry leaders, and explore new ways of integrating sustainable waste management practices into their communities, bridging the gap and taking one step closer to closing our waste loops.

In addition, the summit will feature "Libreng Sakay" routes to ensure ease of access for participants. Shuttle services along Bank Drive, cor. Julia Vargas (landmark: SM Megamall) to the Bayanihan Center will be available during the two-day event.

The MMDA Road to Zero Waste Summit 2024 promises to be a must-attend event for anyone passionate about sustainability, waste management, and shifting to a circular economy in Metro Manila. Don’t miss the chance to be a part of this transformative initiative. Because you are part of the solution!

For more information, visit:

https://www.facebook.com/share/v/Fqew8AEzJz5ZksjZ/?mibextid=QwDbR1

Walk-ins are also welcome. Visit with your families, friends, neighbors, or organizations. Big groups are also encouraged to join!

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Bangkok-based alt-pop trio KIKI, Drag superstar M1ss Jade So, AXEAN alums Munimuni and CRWN to headline The Rest Is Noise PH’s “Halloween Special”

Wednesday, October 16, 2024

The event will take place on October 27, 2024 at Sari-Sari Cocktails in Makati City

The Rest Is Noise PH, an independent production outfit that champions the best of Asian music and strengthens regional and global connections, onstage or in the digital space, will be throwing a Halloween party to cap off a fantastic year in music.

Acclaimed Thai alternative pop trio KIKI will be headlining the Halloween soiree and will be performing in the Philippines for the very first time. Known for their immediately catchy songs that blend pop and funk elements with groovy basslines, colorful synths, hip-hop and lo-fi elements, and soulful vocals, the Bangkok-based band has charmed music festivals all around the world with their showstopping performances. They are also preparing to embark on an Asian tour, which will include multiple stops in Tokyo, Nagoya, Nagano, Singapore, Jakarta, and Manila.

Other acts on the bill include Filipino drag superstar M1ss Jade So, whose incredible run on the second season of Drag Race Philippines captivated fans all over the world—thanks to her distinct antics, charisma, and talent.

AXEAN Festival alums Munimuni and CRWN will also be performing at The Rest Is Noise PH’s Halloween special, along with Davao-based hip-hop collective Playertwo and Chain Messages, who will be dropping a special DJ set to culminate the fun and exciting event.

The Rest Is Noise Halloween Special will take place at Sari-Sari Cocktails in Makati City on October 27, 2024, from 7 p.m. onward. Early bird tickets are available in limited quantity via bit.ly/kikimanila.

The event also encourages attendees to dress up in their Halloween costumes for a special care package from The Rest Is Noise PH. The top three with the best costumes will also win a special prize.

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Araneta City blooms in pink for Breast Cancer Awareness Month

Tuesday, October 8, 2024

Breast cancer continues to be a pressing health issue in the Philippines. According to the Department of Health, 38,000 Filipinas lost their lives in the fight against breast cancer between 2018 and 2021, a heartbreaking reminder of the impact this disease has on countless women and their families.

This October, in honor of Breast Cancer Awareness Month, Araneta City is taking a prominent stand in raising awareness for this vital cause. With the theme "Bloom in Pink," the City of Firsts is transforming into a symbol of hope, shining a light on the strength of women battling breast cancer while providing unwavering support to survivors.

“At the City of Firsts, we believe in the power of community and awareness,” Marjorie Go, VP for Marketing, said. “This Breast Cancer Awareness Month, we’re not only raising awareness about breast cancer, but also fostering a sense of solidarity and hope for those affected by this disease.”

“At the City of Firsts, we believe in the power of community and awareness,” said Marjorie Go, VP for Marketing of Araneta City.

Education talks and survivor stories

The festivities kicked off on October 1 at Gateway Mall with an launch event in collaboration with the Kasuso Foundation, a volunteer organization dedicated to helping indigent breast cancer patients through early detection and awareness. The event featured free blood pressure and breast check-ups from Keralty Clinic and an inspiring art exhibit by breast cancer patients and survivors.

Continuing the momentum, Gateway Mall 2 will host a series of talks on October 7 aimed at promoting breast cancer awareness. Survivors Lorna Fabian and Loida Almirol will share their empowering stories in “Susuportahan Kita: Survivor Stories,” while Dr. Karen Gemma See will present “What’s up Doc?”, a discussion on breast health and the importance of early detection. Special support messages from Binibining Pilipinas 2024 queens Myrna Esguerra and Trisha Martinez will add an extra touch of inspiration. Fun and interactive booths will also be available, where visitors can create their own bouquets at the Bloom Bar and enjoy complimentary treats from the Ice Cream Bar.

Musical celebrations and entrepreneurial ventures

On October 21, the festivities continue at Farmers Plaza with the Pink Power Concert, featuring performances by local artists and Kasuso Foundation talents, all advocating for breast cancer awareness. Attendees can also indulge in some well-deserved pampering with a free skin consultation courtesy of Vanity First.

At Ali Mall, October 28 will spotlight inspiring breast cancer survivors who have turned their challenges into entrepreneurial success stories. The Kasuso Negosyo event will showcase their businesses, offering a platform for these remarkable women to share their products and stories of resilience. A special performance by buskers will serenade the event, creating a heartwarming atmosphere of support and celebration.

Citywide events and exciting rewards

As part of its commitment to raise awareness, Araneta City has turned its iconic landmarks pink. On October 1, the Smart Araneta Coliseum was illuminated in pink, serving as a vibrant symbol of unity in the fight against breast cancer.

In addition, Araneta City is turning its pedestrian lanes along Gen. Malvar and Gen. Aguinaldo streets into pink pathways for the Walk for Pink campaign. Visitors are encouraged to walk these lanes, take photos, and post them on social media for a chance to win exciting prizes. By using the hashtag #WalkForPink, participants can enter a raffle for an overnight stay at either ibis Styles Manila Araneta City or Novotel Manila Araneta City. The promotion runs until October 6.

Lastly, Araneta City shoppers who make a single-receipt purchase of ₱2,000 on October 18 can redeem a special Pink Awareness Kit. The first 100 customers will receive a pink umbrella, pink tote bag, and pink ribbon enamel pin as part of this exclusive promotion.

“By lighting up our spaces in pink and organizing these impactful events, we hope to drive people into action and remind every woman of the importance of early detection. Together, we can make a difference,” Go said.

To know more about the latest promos, activities, and happenings at Araneta City, please visit www.aranetacity.com. You may also like and follow them on Facebook, Instagram, X (formerly Twitter), and TikTok.

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Calauag Crab Craze: M Lhuillier Joins the Alimango Festival Celebration

Friday, September 20, 2024

The coastal town of Calauag has transformed once again into a vibrant canvas of color and joy as the annual Alimango Festival, also known as the Katang Festival, is celebrated to pay homage to the town's abundant mud crab population. This year, M Lhuillier, a leading financial services provider, proudly joined the festivities.

The highlight of the festival was the procession featuring the iconic "Higanteng Alimango" (Giant Mud Crab) mascot. As the towering creature led the way through the streets, the crowd was captivated by the infectious energy of the dancers, singers, and participants.

M Lhuillier's involvement in the Alimango Festival showcased their commitment to supporting the local community and its rich cultural heritage. The company's representatives proudly marched alongside the town's mayor, amidst the cheering crowds of tourists from near and far.

M Lhuillier, recognized as the “Tulay ng PaMLyang Pilipino” (Bridge of the Filipino People), expressed their gratitude for being part of the event, reflecting their strong ties with the community. "It is a true honor and privilege to be acknowledged as part of this wonderful festival," said a M Lhuillier representative.

The dedication and efforts of the M Lhuillier team were instrumental in making this year's Alimango Festival a resounding success.

The Alimango Festival is more than just a celebration of food. It manifests the deep connection between the people of Calauag and their natural resources. The mud crab, once a humble catch, has become a symbol of the town's identity and a source of pride for its residents.

To learn more about M Lhuillier's commitment to give back to the community and the charitable activities they support, visit mlcares.mlhuillier.com

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Create waves of positive change with SM at the 2024 International Coastal Clean-Up

Monday, September 16, 2024

The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 in 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City Olongapo Central, SM City Olongapo Downtown, SM City Sorsogon, SM City Legazpi, SM Daet, SM City Puerto Princesa, SM City Roxas, SM City Cebu, SM City Seaside Cebu, SM City Mindpro, and SM City General Santos. Together, we can make a significant impact on our oceans and create a cleaner, healthier environment for all.

In 2023, SM Cares recorded more than 100,000 kg of trash collected with the help of an estimated 17,000 total volunteers from 15 SM Supermalls nationwide. This year, in celebration of its 20th year of supporting communities and creating a positive impact on the environment, SM Cares aims to double the amount of solid waste collected to 200,000 kg, eyeing a volunteer count of 20,000.

If you're interested in joining the global movement towards cleaner seas and oceans, SM Cares is inviting you to be part of this year's ICC!

For participants from NCR, you may register via SM Malls Online through this link: https://click.smmallsonline.com/DFqS/ICC2024

For participants from Cebu, you may register via SM Malls Online at https://click.smmallsonline.com/DFqS/ICCSMSSXSMCC

For outside of NCR and Cebu, you may visit this link: https://bit.ly/ICC2024-Registration

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

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Top Five Reasons to Shop at SM Malls in the East Metro for the Super September Sale

Friday, September 13, 2024

Gear up this weekend as SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown go on a Super September Sale from September 13-15, 2024. With up to 50% off on selected finds from SM affiliates, these malls exclusively offer a fantastic opportunity for anyone looking to score great deals.

Here's why you should make these malls your go-to shopping destinations this weekend:

1. Early Christmas Shopping

Get a head start on the holiday season by shopping for gifts for loved ones at SM Store Marikina, Masinag, and San Mateo. Also, at Watsons and Uniqlo SM City Marikina. Find adorable Christmas treats and gifts for your fur babies too at Pet Express SM City Masinag.

2. Errands Made Easy

Take care of your household needs with ease at ACE Hardware Marikina, Masinag, San Mateo, and Antipolo Downtown for all your home improvement essentials and Our Home SM City Marikina for stylish home decor. For the most up-to-date home gadgets and appliances, visit SM Appliance Center.

3. Closet Update

Refresh your wardrobe with trendy pieces for the Holidays from SM Store, Uniqlo, and Sports Central in SM City Marikina and SM Center Antipolo Downtown.

4. Beauty and Wellness

Pamper yourself with beauty products from Watsons in SM City Marikina, Masinag, San Mateo, and Antipolo Downtown, or The Body Shop in SM City Marikina.

5. Retail Therapy

Simply indulge in some retail therapy and treat yourself to something you've been eyeing.

With so much to offer, the SM Malls in the East Metro are the perfect destinations for your shopping needs this Super September. Don't miss out on the amazing deals and discounts! The Super September Sale is Per DTI Fair Trade Permit No. R4A-RIZ 256, Series of 2024, and DTI Fair Trade Permit No. FTEB-202084 Series of 2024.

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Get into cool classic groove this Grandparents’ Day at Araneta City

Thursday, September 5, 2024

Celebrate your grandparents with a shindig at the City of Firsts

The City of Firsts is once again pulling out all the stops to make Grandparents’ Day more fun for lolo, lola, and everyone in the family! This weekend, Araneta City turns back the clock to bring back the memorable ‘70s vibe and get everyone feelin’ groovy and happy.

For this year’s celebration of Grandparents’ Day on September 8, Araneta City unveils a series of exciting activities that aim to celebrate some of the most important figures in our family while promoting the joy of spending time with the people we value most.

Avail fab healthy treats at Farmers Plaza

Farmers Plaza is the perfect destination to give our grandparents a day focused on pampering them and improving their health. On September 8, Araneta City will hold a Grand Health Day with free medical services like blood pressure checks and consultations to ensure our beloved grandparents are healthy and in great shape.

A special treat is also in store for granny on this day! With just a minimum purchase of P500 at any Araneta City store, our grannies can take part in the Granny Makeover and avail free services from our participating outlets.

Show off strategic skills at Gateway Mall

Over at Gateway Mall, lolo and other members of the family can show off their chess mastery at the Grand Chess Day competition on September 8. The game is open to everyone, just make a minimum purchase of ₱500 at any store in Araneta City, and you're in.

Shake it, groove it at Gateway Mall 2

It’s time to get down at the ‘70s Groove Dance Event! Starting at 10 AM on September 8, everybody is invited to groove at the Quantum Skyview through different sets of music per hour. Come in your best retro costumes, as lucky participants with the best outfits will win cinema tickets.

In the evening, Gateway Mall 2 will keep the vibes going with Busker Performances at The Lagoon. Grandparents and families can enjoy soulful tunes, and even end the night dancing along with a groovy instructor, while enjoying dinner and reliving the golden ‘70s era.

Create good vibes at Ali Mall

For a sweet bonding moment, Ali Mall will host the Paint-A-S.I.L.Y.A. event on September 8. Grandparents and grandkids will team up to paint colorful rocking chairs and celebrate their connection.

To capture the precious day and make the day more memorable, visitors can snap a pic at the photo booth and leave love notes at the mall’s dedication wall.

Enjoy treats from citywide promos

There are more special prizes and giveaways in honor of lolo and lola. On September 8, grandparents who make a minimum purchase of ₱2,000 from any Araneta City store will receive a customized Grandparents' Day umbrella. In addition, those born in 1954 – the year Araneta City was established – will be treated to an additional gift: a commemorative Grandparents' Day mug!

There’s also the Pose like my Lolo and Lola online contest. Netizens just need to upload pictures of themselves with their grandparents wearing ‘70s-inspired attire until September 8. Use the hashtags #GrannyRocks70sAtAranetaCity, #AranetaCity, #AranetaAt70, and #CityOfFirsts for the event and tag Araneta City's Facebook page in your posts after that. Two lucky winners will be chosen to receive free accommodation stay at the ibis Styles Hotel.

So don’t miss out this September 8. Bring Lolo and Lola and celebrate them in a way they’ll never forget, only at Araneta City!

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EastWest Bank Sponsors Inaugural Philippine Hobie 16 National Championship at Subic Lighthouse Marina Hotel

Monday, July 15, 2024

EastWest Bank recently joined the Philippine Hobie 16 National Championship as a Major Sponsor, in partnership with Subic Sailing Philippines, Subic Bay Metropolitan Authority, and The Lighthouse Marina Resort. The event brought together sailing enthusiasts and Hobie Cat fanatics from Taal Yacht Club, the Philippine Sailing Association, and Subic Sailing Philippines. Valued EastWest customers, industry leaders, and media representatives such as Beni Gomez from Yacht Style and Barry Dawson from Active Boating & Water Sports Magazine were also present during the event.

The two-day event featured exhilarating races and exclusive promotions, showcasing EastWest Bank's commitment to supporting local sports, elevating Filipino sailors, and enhancing the lifestyle of its partners and clients. Skipper Peter Capotosto, one of the pioneers of the Hobie 16, also joined the National Championship.

A Celebration of Sailing and Partnership

The Philippine Hobie 16 National Championship is a significant milestone in the Philippine sailing community aimed to make the sport more accessible to Filipinos while highlighting the country's rich maritime heritage. The event featured intense, competitive races and an array of fun activities, creating a memorable experience and a perfect weekend getaway for all participants.

EastWest was represented by Oscar Navidad, Head of Credit Card Corporate Sales, Gen Rodriguez, Head of Marketing Services for Credit Cards, and Taytay Castro, Priority Center Head for Priority Banking Pampanga, showing full support for the sailing community during the event,

Notable attendees included the Managing Director of Subic Sailing, Vice President of the Philippine Sailing Association, IYT Instructor, and Philippine Hobie 16 National Championship Race Director, Marcus Avecilla, along with the entire race committee, crew, and staff. The Race Officer, Ed Umali, Jerry Rollin, Director of Philippine Sailing Association, and Troy Tayong, Coach of Philippine Sailing Association, played significant roles as jury members. Representing the Subic Bay Metropolitan Authority was the Chief of Staff, Atty. Von F. Rodriguez.

Exclusive EastWest Credit Card Promotions

During the event, EastWest Bank highlighted a special promotion in partnership with Lighthouse Marina Resort. EastWest credit cardholders can now enjoy exclusive discounts and perks, including:20% Off on Rooms: Guests using their EastWest credit cards receive a 20% discount on room bookings at the Lighthouse Marina Resort, based on the best available rates.

10% Off on Dining: A 10% discount on a minimum single-receipt spend of Php 3,000 at Sands Resto Grill and 720 Bar until September 15, 2024, making dining experiences more affordable and enjoyable.

With this offering being just one of many available, these series of promotions are part of EastWest Bank’s ongoing efforts to provide exceptional value and enhance the lifestyle of its customers.

EastWest Uplifting Sports and Lifestyles

Mia Tamayo, SVP and Credit Cards Business Head of EastWest Bank, emphasized the bank’s tireless commitment to supporting sports and lifestyle activities. "We are thrilled to have sponsored the inaugural Philippine Hobie 16 National Championship, an event that perfectly aligns with our mission to enhance our clients' lifestyle experiences. By partnering with Subic Sailing Philippines, Subic Bay Metropolitan Authority, and Lighthouse Marina Resort, we also aim to elevate the sport and the community, making sailing more accessible and enjoyable for all."

Unforgettable Day of Sailing

The Philippine Hobie 16 National Championship event featured a variety of engaging activities designed to excite and delight participants, while fueling their passion for sailing. After the actual races, participants enjoyed a lunch buffet that culminated in a grand closing and awarding ceremony, followed by an after-party. Hosted by Managing Director of Subic Sailing and Managing Director of Lighthouse Marina Resort Legacy Foundation, Zedrik Avecilla, the event also featured performances by Subic-based premier DJ VLD. Participants received a wide range of exclusive merchandise like branded shirts and personalized uniforms, taking home lasting memories of the event.

Looking Ahead

EastWest Bank’s sponsorship of the Philippine Hobie 16 National Championship is proof to its continued dedication to fostering community engagement and promoting sports in the Philippines. As EastWest Bank celebrates its 30th year in the industry, the bank remains committed to fostering meaningful connections within the community, enhancing customer experiences, and promoting initiatives that align with its mission of providing exceptional service and support.

For more information about EastWest Bank’s promotions and upcoming events, please visit:https://www.eastwestbanker.com/promos.

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Pride Month Began with LoveYourself Pride Night: Reflecting on the Past,Celebrating the Present, Shaping the Future

Monday, June 10, 2024

As June kicked off, LoveYourself.ph proudly hosted themuch-anticipated LoveYourself Pride Night on June 1, 2024, at Bridgetowne OpenGrounds, Pasig City as the official venue partner. This vibrant celebration launched PrideMonth with the theme 'Past, Present, and Future,' honoring the historical journey, current achievements, and ongoing advocacy for a brighter future within the LGBTQIA+ community.

LoveYourself was honored to welcome Ms. Pia Wurtzbach, a dedicated ally and advocate, as celebrity ambassador, bringing her unwavering support to the event. The event was also graced by Miss Universe Philippines 2024 Chelsea Manalo and Miss Supranational Philippines 2025 Tarah Valencia. Hosts for the evening included the fabulous duo of Miss Deliciousness and Poca. The night was lit with electrifying performances by LY Queens, Mocha Gays, Salmo Nella,Sexy Wanda Mina, Deedee, Mrs. Tan, MC BLCK, Lady Gagita, Bernie Barrantes, Bomba Ding, Felicia Ding, Zymba Ding, Divine Divas - Brigiding, Precious Paula Nicole, Vinas DeLuxe, PhiPalmos, Jewel, Matilduh, Dystruxia - Beyond Limits, Myx Chanel, Makki Lucino, Raven Heyres,Katkat and Bernie Barrantes, Deja and Alab Poi Dancers, Saga, Hana Beshie, OV Cunt, JQUinn, Arizona Brandy and Royalties. A testament of solidarity and pride in one photo Divine Divas Matilduh Captivating KatKat Arizona and Royalties.

Pride Night was more than just a celebration; it was a call to action and reflection. Guests looked forward to engaging installations:

● Guests were invited to select letters from envelopes, sparking personal connections.

● They wrote letters of love and hope to share with others, fostering a community ofsupport.

● They voiced their opinions on political questions by placing stickers, encouraging active participation and awareness.

Additionally, a trip down Rainbow History Lane was an exhibit that highlighted pivotal moments in LGBTQIA+ history, reminding us of the community's resilience and triumphs that had paved the way for today's progress. Guests were sure to visit the Pride Magazine Photo Booth to capture the moment and discover inspiring stories. This event was a testament to the enduring spirit and vibrant culture of the LGBTQIA+ community. We celebrated the past, embraced the present, and strived for a future filled with equality, love, and acceptance.

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History and heritage shine at Araneta City's "We Are Juan" Independence Day celebration

City of Firsts marks Araw ng Kalayaan with music, fashion, food, and local finds

This June, Araneta City is throwing a grand celebration like no other for every Juan to mark the 126th anniversary of our country's hard-won independence from colonial rule. It's going to be an unforgettable experience filled with patriotic pride, thrilling festivities, and a whole lot of fun!

Be part of Araneta City's WE ARE JUAN celebration and embrace the beauty and diversity of our nation's culture. Embrace the unique flavors, visual treats, and captivating music that make our country truly special.

Here are some activities in store for you at the City of Firsts from today until June 12:

Musika ni Juan: Revel in our freedom with the vibrance of Pinoy music

We Filipinos pride ourselves on our inherent musicality, so no Independence Day festivity will be complete without music. Come to Gateway Mall 2 on June 12 and listen to the beautiful music of SB19’s leader and main rapper Pablo this Independence Day. See him live and be electrified by his stage presence as he performs hit singles like “La Luna,” “Determinado,” and “Akala.”

Additionally, visitors to Ali Mall on the same day can listen to a marching band breathing new life to a few beloved classics.

Obra ni Juan: Experience the art of Amorsolo in a new way

Fernando Amorsolo’s lasting legacy as a visual artist can never be denied. With his skillful mastery of color and texture, he captured the beauty and complexity of rural Philippines in every masterpiece. From June 7 to 12, see these beautiful pieces of art–with a surprising twist–at Gateway Mall 1! Witness the brilliant and lifelike work of Amorsolo rendered in Lego cubes at the Amorsolo Lego Art Exhibit, conducted in partnership with Pinoy Lego User Group (LUG).

Produkto ni Juan: Enjoy the best Proudly Pinoy product and delicacies

If you’re looking for unique artisanal products and treats, then look no further! From June 8 to 12, Proudly Original Products of Quezon City (POPQC) is coming to Ali Mall bearing a wide array of trinkets, accessories, and food items that are 100% Pinoy-made. Be sure to head on over and pay them a visit because there are definitely tons of fun surprises waiting to be discovered.

Disenyo ni Juan: Banner your Pinoy Pride through fashion

The Philippines is woven into a tapestry of colorful traditions and culture. Celebrate the diverse beauty of the Philippines through a fashion show that showcases the best of Filipino haute couture. Happening on June 9 at Farmers Plaza, this fashion show will highlight not just Filipino fashion artistry but also the indigenous weaves and materials that bring life to these beautiful clothes. Don’t miss this fashion extravaganza, presented in partnership with the Fashion Group of the Philippines.

Name like Heroes: Join in on the online fun this Araw ng Kalayaan

Are you named after a hero? Or maybe you share the same name with one of our notable forebearers? If so, you can win a prize from the City of Firsts through Araneta City's fun digital promo! Check out this post on Araneta City's Facebook page and follow the instructions for a chance to be one of 70 winners of Independence Day surprise from the City of Firsts!

Pagkain ni Juan: Explore the flavors of the Philippines

The Philippines is made up of thousands of big and small islands, each brimming with complex flavors. Discover some of the best the country has to offer by visiting Palenque at Gateway Mall 2! Discover some of the best in Filipino regional cuisine as you taste the specialties from Tindeli by Chef Tatung, BEL Iloco, The Original Chicken Fandian, Nasi by Bale Dutung, and Palm Grill.

Palenque will have another exciting “daily specials” promo, so watch out for that!

Come and visit Araneta City this June and take part in the celebration of our heritage, history, and culture!

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