After years of restrictions and limitations, kids
nationwide will now have access to MILO® sports programs to jumpstart their
Champion journeys
For 59 years, leading
breakfast drink kids love MILO® Philippines has been nourishing Filipino kids
with energy-giving nutrients and the well-loved chocomaltee taste that help
them live an active lifestyle. Because with a sports-driven active lifestyle,
kids not only reap physical benefits but take lifelong learnings and skills
too. They take home new values such as perseverance, discipline, and grit which
sets them up for success in all aspects of life.
However, as the country
faced pandemic-related restrictions in the past few years, the opportunities
for physical activity were also restricted or limited; leaving kids at home and
glued to their couches. As steps turned into screen time and physical activity
moved online, 84% of Filipino
adolescents were shown to be insufficiently active— doing less than 60
minutes of moderate to vigorous physical activity per day[1].
Because MILO®
believes in the power of sports and an active lifestyle, the brand challenged
Filipino kids from couch to court with the launch of MILO® Active Pilipinas, inviting kids nationwide to live an active
lifestyle whether at home or in school. All year-long, kids will have access to
MILO® sports programs that were designed to help them unlock the champion
within
●
MILO® Sports Clinics - Now in its 38th year,
the annual MILO Sports Clinics will continue to teach kids the basics of sports
like basketball, taekwondo, swimming, and tennis, among others while instilling
discipline, confidence, and teamwork.
● MILO® Marathon - After 3 years on halt, the biggest running event in the country is set to return this March 2023. This national event brings together people to get back into sports and help build tomorrow’s champions.
●
MILO® Champ Camp - Co-created with the
Department of Education (DepEd), the MILO Champ Camp is a nationwide school
tour that teaches students the basics of sports without disrupting their
classes, since parents also play a role as we teach them proper nutrition. This
is one of the widespread efforts to help improve the physical literacy of kids
because we believe that active kids are better learners.
●
MILO® Home Court - A digital portal launched
in partnership with the Philippine Olympic Committee (POC) and the Philippine
Sports Commission (PSC) during the pandemic, MILO Home Court will continue to
help kids pursue sports even at home by providing video tutorials and online
sports classes.
●
MILO® Barangay Liga - The much-awaited grassroots
basketball tournament will launch in March this year, inviting more than future
champions from barangays nationwide to work with their teams in showcasing
their skills on the court. Participating moms from the 2022 Barangay Liga share
how it helps their kids lessen screen time to make them more active and healthy
while learning values such as discipline and social skills.
“Now, more than ever, we see the importance of energizing kids and bringing back active lifestyles through the variety of MILO sports programs that will be made available nationwide. Through these opportunities, we aim to build the champions of tomorrow and instill values learned through sports for future success in life,” said Carlo Sampan, Head of MILO Sports.
MILO® Active Pilipinas will officially launch on January 28 through a live-streamed event on the official MILO Facebook page. Stay tuned on January 28 (Saturday) from 3-5 PM for the full rundown of the programs.
Start your Champion journey through MILO Active Pilipinas
and share your experience on social media with the hashtag #MILOActivePilipinas
[1] 2022 Philippine Report Card by the University
of the Philippines College of Human Kinetics Foundation, Inc. and Active
Healthy Kids Philippines Organization