SOCIAL MEDIA

Grandparents get a week-long treat from Mang Inasal

Friday, September 2, 2022


Mang Inasal, the country’s Ihaw-Sarap expert, invites the whole family to celebrate Grandparent’s Day this September!


“Now is the perfect time to savor the stories of our Lolos and Lolas right at their favorite place, Mang Inasal,” said Mang Inasal Business Unit Head Mike V. Castro. “Let’s continue the kwentuhan at Mang Inasal stores while enjoying their dine-in favorites like our Mang Inasal Palabok and Extra Creamy Halo-Halo.”

From September 5 to 11, dine-in at Mang Inasal stores nationwide and enjoy the week-long Grandparent’s celebration wherein customers can treat grandparents to either two Extra Creamy Halo-Halo small or two Palabok solos for only P99 per order. Enjoy up to Php31 savings in this dine-in only promo.

Go to the nearest Mang Inasal store by checking this link: https://bit.ly/MangInasalBRANCHES.

Want more exclusives from Mang Inasal NOW? Visit manginasaldelivery.com.ph or follow Mang Inasal today on Facebook, Instagram, and Twitter.




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Allianz PNB Life executive talks about digitalization in the insurance sector at Asian Banking and Finance Summit 2022

 Asian Banking and Finance (ABF) Summit 2022


Allianz PNB Life’s Chief Marketing Officer, Gino Riola, joined some of Asia’s top bank executives and finance industry experts as a keynote speaker and panelist at the Asian Banking and Finance (ABF) Summit 2022. The three-day event was held last June 15 to 17.

The ABF has facilitated several virtual conferences in the last two years, such as the 2020-2021 ABF Retail Banking Conferences and the FSI Conference. This year, the ABF Summit aimed to explore the digitalization of the financial services sector, and cover pressing topics such as fintech, data analytics, and issues that may arise due to this new and rising trend.

Riola, together with the Director of Simon Kucher & Partners Chetan Prakash and Chief Technical Officer of Sompo Holdings Asia Aditya Vardhan Tibrewala, took part in a panel discussion moderated by ABF Publisher Tim Charlton about digitalization in the insurance space. Riola pointed out the low insurance penetration rate in the Philippines and emphasized how utilizing data and technology helps Allianz PNB Life reach more prospects and develop products that its customer base needs.

“Digitalization for us is extremely important in terms of reaching out to customers and prospects. It provides an avenue for stimulating, productive conversations with the customer, fostering interactions with them that are both timely and relevant,” said Riola. “Here in the Philippines, insurance penetration rate is 2%. Because of the pandemic, digitalization ensures that we have more effective ways of reaching our customers.”

Riola further explained how Allianz PNB Life also ensures that its current customers have access to their policies.

“We work very closely with our Life Changers or financial insurance agents, because they enable more effective conversations with clients,” he stated. “We want insurance to be a product that people [are not] afraid of. Through our agents, our customers can have access to all the resources they need to make informed decisions regarding the security of their future.”

Riola also briefly introduced the Vivy app, an all-in-one hub for every customer’s protection and health needs. The app marks Allianz PNB Life’s latest venture into digitalization, allowing the company to bring relevant protection and health content to its users. The goal of the project is to help customers learn about their own health conditions as well as the important role insurance will play in securing their future.

“Technology is a means to an end, not the end itself,” Riola highlighted. “It is a means of getting faster to the consumer, [and] also helps in terms of better understanding the consumers and the policyholders that we already have. We can then improve our services and processes, but more importantly, [develop] new solutions that when we created the product we weren’t already thinking of.”

For more information on the Allianz Healthbox, Allianz Vivy app, and other products and services Allianz PNB Life offers, please visit www.allianzpnblife.ph.

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Emirates invests over US$ 2 billion to take its on-board customer experience to new heights


Priding itself on a brand promise of ‘Fly Better’, Emirates is investing over US$ 2 billion to enhance its inflight customer experience, including a massive program to retrofit over 120 aircraft with the latest interiors, plus an array of other service improvements across all cabins starting in 2022.

"While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers. Through the pandemic we’ve continued to launch new services and initiatives to ensure our customers travel with the assurance and ease, including digital initiatives to improve customer experiences on the ground. Now we’re rolling out a series of intensive program to take Emirates’ signature inflight experiences to the next level," said Sir Tim Clark, President of Emirates Airline.

Some of Emirates’ latest initiatives include: elevated meal choices, a brand new vegan menu, a ‘cinema in the sky’ experience, cabin interior upgrades, sustainable choices and a generous approach to the little touches that make travel memorable.

Starting from August, Emirates’ passengers can look forward to:

New Inspirations, New Menus: An award-winning team of chefs, a world-class catering team and a wide variety of suppliers have been assembled to design and deliver the best fine dining experience in the sky. New menus will be served on select Emirates routes in First Class, featuring dishes such as pan-fried salmon trout with moqueca sauce and creole rice, roasted duck breast with orange thyme jus, steamed broccolini and fondant potatoes. New menus will also be introduced to Business and Economy on the 1st of September.

Purposefully Vegan Choices: Emirates’ new vegan menu is carefully curated to cater to the growing numbers of customers pursuing this thoughtful lifestyle. Vegans, or anyone interested in a delicious and healthy plant-based meal, will enjoy handcrafted gourmet dishes such as pan-roasted king oyster mushrooms, flavorsome jackfruit biryani and sliced kohlrabi garnished with burnt orange. Desserts are a decadent affair with choices of chocolate truffle cake with hazelnut, pistachio and gold leaf, or green grape tart adorned with candied rose petals, vanilla custard, and berry compote glistening with yuzu pearls. Vegan dishes are available to pre-order in all cabin classes.

The Champagne and Caviar Experience: Emirates’ First Class experience, always a benchmark for service excellence, has been upped a notch in 2022. Customers can now savor unlimited portions of Persian caviar as part of the ‘dine on demand’ service, with an exquisite pairing of the world-renowned Dom Perignon vintage champagne. Emirates is the only airline with an exclusive agreement to offer the luxury brand on-board.

Cinema in the Sky: First Class customers can create a memorable movie moment on-board by ordering cinema snacks as they enjoy the 5,000 channels on Emirates’ ice inflight entertainment system. The cinema snack menu includes moreish classics such as lobster rolls, juicy sliders, edamame, and salted popcorn, and can be ordered on demand. All passengers can also curate their own ice experience before their flight, simply by browsing and pre-selecting movies or TV shows on the Emirates app, which can then be synced to ice the moment they board, maximizing the seamless travel experience.

Farm to Fork - Sustainable Supply Chain: Emirates’ customers departing on flights from Dubai can begin crunching on fresh greens harvested from Bustanica, the world’s largest vertical farm and newly-opened US$40 million joint venture investment through Emirates Flight Catering. Emirates is continuing to invest in sustainable operations and supply chains, seeking local food suppliers and farms wherever possible to serve the freshest produce on board.

Specialized Hospitality Training for Cabin Crew: Emirates has partnered with Ecole hôtelière de Lausanne, one of the world’s top hospitality management schools, to craft the Emirates Hospitality strategy and encourage inspiring customer experiences. Emirates Cabin Crew have already begun engaging in intensive training programs focused on delivering the four service pillars: Excellence, Attentiveness, Innovation and Passion.

Upgraded Cabin Interiors in all Classes: The most significant investment is an extensive and record-breaking refurbishment of the aircraft fleet interiors, where cabins will be retrofitted with new or reupholstered seats, new paneling, flooring and other cabin features. Benefitting all Emirates passengers, every cabin class will be refreshed and new Premium Economy cabins installed. After the retrofit, Emirates will have a total of 120 aircraft offering Premium Economy seats – the only airline in the region to offer this cabin class, and enhanced interiors and features across all other cabins. With its first aircraft scheduled to roll into the Emirates Engineering Centre for retrofitting in November, planning work and trials have begun in earnest.

Additionally, Emirates confirms there will be more announcements about new products and services in the near future.

More details on Emirates' refreshed dining experience here.

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4As partners with Synergy for brand purpose study

Association of Accredited Advertising Agencies of the Philippines


Research results will be shared with 4As members in ARAL Session this September


The Association of Accredited Advertising Agencies of the Philippines (4As) recently partnered with market research and strategic consultancy firm Synergy to undertake a pioneering study that aims to determine the correlation between brand purpose and consumer purchase. 

The signing of the partnership agreement took place last August 5, 2022 and was held via the teleconferencing platform ZOOM. In attendance were 4As Chairperson and CEO of Wunderman Thompson, Golda Roldan; 4As President and President & Managing Director of Grupo Agatep, Norman Agatep; 4As Trustee for ARAL Program and CEO of Propel Manila, JC Valenzuela; Synergy CEO, Germaine Reyes; and, Synergy COO, Renzo Reyes. 

“We are proud to collaborate and work closely with Synergy on this important study,” Roldan said. “We have always believed in the importance of a clearly defined brand purpose. Now we are undertaking a study to show that in quantifiable means. This will provide us, our clients, and the public at large with information and insights that will help determine the relevance of brand purpose in the lives of our customers.”

Synergy is the Philippine partner of YouGov, a research and data analytics company based in the United Kingdom. YouGov is known worldwide for conducting public opinion research on a variety of fields, the results of which are used by journalists, politicians, and marketers to make data-driven analyses and decisions. 

This partnership between 4As and Synergy will closely look at how brand purpose—basically a company or organization’s reason for being—impacts and influences the decisions made by the consumer. The results of this groundbreaking study will then be shared to 4As members through a 4As ARAL Session that is scheduled this September. 

“Today, more than ever before, our consumers are more conscious about the products and brands they support. They are more knowledgeable of what a brand stands for, what its advocacies are, and how it conducts its business. Given this, it is important for all of us to understand the interplay between a clearly defined brand purpose and its impact on how our consumers respond to and avail of our products and service. Through this partnership with Synergy, we aim to unlock insights that will broaden our understanding about the relationship between brand purpose and consumer purchase,” Valenzuela concluded. 

For more information about 4As and its activities, visit https://4asphilippines.com/ and like and follow its Facebook page at https://facebook.com/4AsPhilippines

To know more about Grupo Agatep, please visit www.grupoagatep.com or send an email to info@grupoagatep.com. You may also like and follow them on Facebook and Instagram.
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JAAF turns over donations for quake-hit Abra

J. Amado Araneta Foundation (JAAF), the social development arm of Araneta Group, started to turn over donations gathered for families hit by the 7.0 magnitude earthquake in Abra last July 27. 




In a ceremony held at the Gateway Tower lobby on August 23, JAAF turned over to the Red Cross Quezon City Chapter the donations collected from Araneta City employees and customers through Operation R.E.A.C.H (Relief Efforts of Araneta City-zens to Help). Through this program, boxes were placed on Ali Mall, Farmers Plaza, Gateway Mall, and Gateway Tower concierge desks for donations to help families affected by the recent earthquake in Abra. 

JAAF's Helen Valenzuela and Glenda Carlota handed over the donated bottled waters, canned goods, rice, mats and blankets, face masks, alcohol, and hygiene kits to Red Cross Quezon City Chapter representatives Nick Barry Guttierez, and Michelle Marcelo. Red Cross will be distributing these goods to families settling in evacuation centers. 

Abra is slowly recovering from the disaster with support from various government agencies, LGUs, local and international organizations, the private sector, and foundations such as JAAF. It is part of JAAF's mission to provide immediate relief assistance and meet the basic needs of disaster and calamities-affected communities. JAAF believes that giving value and extending a hand to communities, especially in times of calamities, are ways to create a caring community.
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Hamilo Coast, WWP partner in eco-tourism and sustainability

Thursday, September 1, 2022

Hamilo Coast, the premier beach resort town in Nasugbu, Batangas, may be the weekend haven of the country’s affluent set, yet it is on track as a thriving model of sustainable eco-tourism practices.






Touting 5,800 hectares of prime seaside development, Hamilo Coast is a project of SM Prime’s Costa Del Hamilo, Inc. (CDHI), which carefully integrates residential, resort, leisure, commercial, and institutional land uses in the sprawling estate. But beyond its vast scope and stunning vistas, Hamilo Coast embraces sustainable tourism at the core of its philosophy and shows how beautiful beachfront homes can harmonize with nature and the environment.



2022 marks Hamilo Coast’s 15th year of productive partnership with the World Wide Fund for Nature Philippines (WWF) conservation group. Hamilo Coast and WWF have been working on key sustainability areas—coastal resource management, ridge-to-reef management, solid waste management, mangrove reforestation, renewable energy sources, and environmental awareness.



This long-standing collaboration with WWF signifies Hamilo Coast’s determination to pursue eco-tourism and sustainability while upholding international standards for leisure property development.




Ms. Imee G. Francisco, Vice President and Head of CDHI Projects and Operations, takes pride in the partnership’s objectives. “More than building and maintaining a beautiful community, we seek to create and sustain a world that future generations can enjoy. To help serve this end, CDHI continues to develop Hamilo Coast without compromising the quality of wildlife living around it.”



This year, Hamilo Coast and WWF will focus on addressing the major components of waste management, which include assessment of solid waste, water and wastewater management practices, formulation of the environmental management plan, and the promotion of food shed farming systems. Apart from these, Hamilo Coast and WWF will continuously work on programs that will help conserve, protect, and nurture the environment.



For one, Hamilo Coast and WWF’s Ridge to Reef program declared three of Hamilo Coast’s 13 coves–Pico de Loro, Etayo, and Santelmo–as Marine Protected Areas (MPAs). These are coastal zones where human activities are strictly regulated to ensure long-term conservation. Declaring more MPAs would also mean expanding Hamilo Coast’s scope in safeguarding more marine ecosystems and resources.



Hamilo Coast also continues implementing a mangrove reforestation program in its 24-hectare mangrove belt—one of the largest in Nasugbu. Hamilo has planted 50,000 propagules hand-in-hand with World Wide Fund for Nature (WWF) Philippines.



Mangroves are the first line of defense for coastal communities, stabilizing shorelines by averting erosion and providing natural barriers to storm surges, flooding, and hurricanes. As effective carbon storage, mangroves absorb six times more carbon than mature tropical forests, making it all the more vital in slowing down the effects of climate change.




Finally, Hamilo Coast and WWF will further push for environmental awareness by celebrating occasions that show respect for biodiversity. One is the annually held Earth Hour, during which time people are urged to shut down electricity to make a substantial difference in energy consumption. Individuals, organizations, and establishments also come together on Coral Triangle Day to shed light on ocean conservation and how we can protect and preserve the world’s epicenter of marine biodiversity.



Likewise, the development boasts the largest volunteer effort for the ocean’s health, made possible with the International Coastal Cleanup, where people gather on the Pico and Santelmo beaches to collect trash and record information on the collected debris.



For all these sustained efforts, WWF has awarded Hamilo Coast the Longest Sustainability Partner Award, recognizing the development’s commitment to sustainable tourism and its positive impact on the Philippine tourism industry.



Francisco affirms, “CDHI is proud of how far we have come at Hamilo Coast with the help of WWF. This inspires us to do even more, hoping that our efforts will make it possible for future generations to witness the beauty of nature as we see it today.”
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The UPSer who keeps pushing back

It is often said that the difference between a good colleague and a great colleague is the willingness to go above and beyond the call of duty. If that’s the case then Mang Boy Salas – one of the longest-serving employees at UPS’s Clark hub in the Philippines – is a great guy to have on your team.










Since joining UPS in 2002, Mang Boy has built a reputation as one of the most accomplished members of the company’s ground crew – and when it comes to his knowledge of one particular skill, he’s recognized as one of the best in the business.


Humble Beginnings


Mang Boy was born in Baliuag, Bulacan to a poor family of eight children, the older of two boys. His father passed away when Mang Boy was young but before he left, he urged Mang Boy to continue his studies. The young son didn’t follow his father’s dying wish but looked instead for work to help his younger siblings complete their education.


At 11 years old, he started regularly shuttling to and from Bulacan to Manila to do odd jobs, including working in a restaurant owned by his uncle. One day, he heard there was work available at Manila International Airport (MIA), where he eventually became a baggage loader. He did well and when one of the airport’s senior managers moved over to the then newly-opened UPS facility in Clark Pampanga, he asked Mang Boy to join him as one of the first employees.


He was thrilled with the new job. It offered additional benefits on top of a basic salary and it meant he no longer had to take odd jobs on the side to make ends meet.


Thanks to Mang Boy’s help and hard work, all seven of his siblings were able to finish college.


Knowing how to push back


It is 2022, and Mang Boy is celebrating his twentieth year at UPS Clark. He has risen steadily through the ranks and established himself as the go-to guy for one of UPS’s important ground operations tasks.


“Push back” is the movement of an aircraft from a nose-in parking position to a taxi-ready position using specialized ground equipment. To the untrained eye, it looks pretty simple, but it’s a delicate operation. Any error could compromise the aircraft, its passengers and cargo, and put the ground crew's lives at risk.


“It’s the final step in the loading procedure,” Mang Boy said. “Your maneuver should be calculated, the speed of movement precise.”


He’s happy to share his expertise and experience with his team. New recruits who undergo further training in the United States have returned stressing how Mang Boy’s lessons helped them pass the stringent training requirements.

Work ethic, reliability, legacy


“When people ask me why I’ve decided to stay at UPS so long, it’s because UPS is a company that has always rewarded diligence, expertise, and loyalty,” said Mang Boy.


Angelo Yutuc, UPS Clark Hub manager, said, “After 20 years, we’re still impressed by Mang Boy’s work ethic, and amazed by his outstanding results day in and day out; he’s one of the most reliable employees we’ve ever had.


“All of us, from management to ground crew, enjoy working with him. We really look forward to him sharing his expertise with the younger members of our team, which is important for the development of the group as a whole. For UPS, being able to retain top talent for the long term serves as an inspiration to the younger members of the team and shows that having a good work ethic is an important characteristic for every successful professional.”


UPS Philippines’ Managing Director Russell Reed described Mang Boy as one of the most valuable employees of the organization. “We are grateful to Mang Boy for always putting the interests of others ahead of his own. He embodies the customer first and people-led principles that guide everything we do at UPS.”


Mang Boy hopes his younger colleagues will be able to draw as much joy and satisfaction in their job, and at UPS, as he has. These are his three top tips for how they can do it:


· “Deliver – on schedule and in good condition. The customer paid good money and they expect good service in return.”

· “Come to work well-rested and be prepared for the day’s tasks. You’re handling equipment to maneuver a very expensive plane and its cargo, so your full focus needs to be on the job at hand.”

· “Stay humble; don’t be arrogant. ‘Pakikisama sa kapwa’ is always important but make sure to work for a company that treats its people correctly.


Mang Boy says he will continue to remember and share his advice with others until he finally decides to hang up his UPS uniform for good. When that day comes, he says he’s looking forward to enjoying more of the finer things in life.

“When I retire, I'll spend time with my family and friends, eat out more often, exercise a lot, and go biking with my children. Maybe a few shot-shots every now and then,” he grins.


“And I’ll be very happy and contented seeing my colleagues and the company continue to succeed for many years to come.”
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Take a Peek: Uniqlo U 2022 Fall/Winter Collection

Global apparel retailer UNIQLO announces the launch of the Uniqlo U 2022 Fall/Winter collection starting September 23. Designed by Artistic Director Christophe Lemaire and his UNIQLO R&D team in Paris under the theme the Essentials with a Point of View, the new collection offers an even more considered take on minimalism.




Uniqlo U 2022 Fall/Winter began with the idea of a capsule wardrobe that could fit into a single suitcase, adaptable enough to take you through an entire season with essentials that pay special attention to functionality and versatility.


A New Genderless Offering


The men’s and women’s design teams worked together to create a concise collection of genderless essentials such as the practical pocketable long coat and workwear-inspired utility short blouson jacket, varied in size but not design, that reflects a modern approach to dressing. Boxy silhouettes and roomy proportions are suited to many body types and layer effortlessly with both the men’s and women’s garments.


Essentials for our Lifestyles


The women’s collection features carefully considered essentials that provide practicality, comfort, and versatility in our daily lives. Utilitarian, layered silhouettes are both beautiful and functional: coats made for commuting, soft wool knits, menswear-inspired shirts, classic high-waisted jeans with a modern, rounded leg. The men’s lineup is a thoughtfully curated, versatile collection of pieces designed for city life and outdoor pursuits. Generous, boxy layers made of soft wool, flannel and cotton jersey bring a sense of warmth and comfort. The perfect chino pants modernize the classic workwear style with a wide, tapered leg.


A range of sophisticated new colors - bright ochre yellow, purple, washed red and warm white - complement rich neutrals, grounded in nature.


Collection







The lineup includes 25 items for women, 22 items for men, and 1 items for kids.



UNIQLO R&D Centers


Uniqlo U is a collection of “Future LifeWear Essentials.” The world-class designers and patternmakers in the Paris design team reimagine everyday clothing using innovative materials and new, contemporary silhouettes. Each season is designed with the highest precision and in pursuit of a simplified, modern wardrobe.



UNIQLO R&D Centers are places for experimentation, trying new ideas, innovating and creating. The Paris R&D Center complements other UNIQLO R&D Centers in Tokyo, Shanghai, New York, and Los Angeles.



Christophe Lemaire



Christophe Lemaire has been designing his namesake collection since 1991. He has also served as Artistic Director of Lacoste and Artistic Director of women’s ready-to-wear at Hermès. In 2015, he partnered with UNIQLO, resulting in the UNIQLO AND LEMAIRE collaboration collections for Fall/Winter 2015 and Spring/Summer 2016. Christophe Lemaire was appointed Artistic Director of the UNIQLO Paris R&D Center in 2016, where he and his handpicked team of designers create the Uniqlo U collection.
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#TimeToTalkAboutHPV towards a cervical cancer-free Philippines

“Let’s stop spreading fake news. We should stop spreading misinformation that cervical cancer immediately means a death sentence – it is not!”




This is the appeal of the panel of doctors and patient advocates who spearheaded the freshly held health talk on cervical cancer titled #TimeToTalkAboutHPV: A health forum on HPV prevention and cancer control. Organized by the Cervical Cancer Prevention Network of the Philippines (CECAP), together with the Asia & Oceania Federation of Obstetrics & Gynecology (AOFOG), the Philippine Obstetrical and Gynecological Society (POGS), and MSD in the Philippines, the media forum aims to serve as a reminder that cervical cancer is preventable with regular screening tests and the HPV vaccination.


Cervical cancer is largely preventable through vaccination and screening for precursor lesions (pap smear at least every three years and HPV DNA testing for women starting at age 30), with appropriate follow-up and treatment. With access to accurate information, preventive services, and routine gynecological care, most cases can be prevented and successfully treated early.


Despite this, cervical cancer ranks as the 2nd most frequent cancer among women in the Philippines and the 2nd most frequent cancer among women between 15 and 44 years of age. Current estimates indicate that 7,897 women are diagnosed with cervical cancer every year and 4,052 die from the disease.


Cervical cancer develops at the entrance to the uterus from the vagina and around 99 percent of the cases are linked to HPV or human papillomaviruses. Modes of transmission include sexual contact, skin-to-skin contact, and rarely, through objects exposed to the virus.


It’s a highly-treatable disease if detected at its early stages. The precancerous stage provides ample window for detection and treatment, and it could take as long as 30 years before it reaches malignancy. However, it is one of the most common types of cancer and  common cause of cancer-related deaths worldwide, affecting mostly young, uneducated women from poor countries.


But more recently, COVID-19 has taken a toll on women’s health as studies have shown a gap in missed routine preventative exams and screening visits. “I think the world has been focused on Covid for the past 2 ½ years and we have overlooked other health concerns,” said Dr. Anna Lisa Ong-Lim, professor and chief of infectious and tropical disease division in Pediatrics University of UP Manila College of Medicine. “It is only recently when vulnerabilities to vaccine-preventable diseases are being noticed once again.”

Things you need to know about HPV


One life-altering issue that deserves focus is the huge burden that threatens women and men, including teenagers worldwide, caused by the human papillomavirus (HPV). “HPV is a virus that causes a wide range of diseases,” said MSD executive director of medical affairs for vaccines and infectious disease Dr. Mel Kohn.


“Apart from cervical cancer, the 2nd leading cancer for Filipinas, HPV can give men head and neck cancer, anal cancer for both sexes and a variety of less common but also devastating kinds of cancers,” he enumerated. Examples are vaginal and vulvar cancers and penile cancer.


“Genital warts, while it doesn’t kill you, can be quite devastating,” said Dr. Kohn. “It is quite common and very difficult to eradicate. Imagine the psychological toll on the patient. Again, prevention is the best approach here.”


HPV is common. It is passed from one person to another during sexual contact. “It’s a quiet epidemic unlike COVID,” he warned. Unlike the measles with obvious expression, “you don’t immediately see it when you meet somebody but it’s there and has been growing rather insidiously.”


The Philippines has a population of 37.8 million women ages 15 years and older at risk of developing cervical cancer. About 2.9% of women in the general population are estimated to harbor cervical HPV-16/18 infection at a given time, and 58.6% of invasive cervical cancers are attributed to HPVs 16 or 18.


Although some infections from this commonly occurring virus with more than 100 types usually go away on their own, at least 14 types of HPV are cancer-causing.


The age indication for HPV vaccines is as young as nine years old for both girls and boys. Teens and young adults through age 26 years who didn’t start or finish the HPV vaccine series also should have HPV vaccination. Women up to age 45 may be eligible for vaccination after discussing it with their provider.


According to Dr. Ong-Lim, they target the young because of their increased susceptibility to infections.


“That particular age group demonstrates optimal immune response. Also, only two doses are needed to achieve protection,” she shared.


But more importantly, giving the vaccine at a younger age ensures they are already protected before becoming sexually active. “HPV vaccines work best when given before exposure to the virus. We must try to catch that window when the immune system responds very well to it,” Dr. Ong-Lim explained.


Manila Declaration: Call to Action Against Cervical Cancer chair and practicing OB-Gynecologist Dr. Jean Anne Toral mentioned that the young and adult fertility study done recently, indicates that the average age Filipina women become sexually active is 18.2 years old. “Giving the vaccine at age 9-15 would be beneficial as there is no life event that exactly pinpoints exposure to HPV apart from age of sexual debut,” she said.


There will be seven to eight out of 10 women who would be exposed to HPV at one point in their life, “But not all women will develop cervical cancer,” Dr. Toral assured. The probability of HPV exposure developing into cancer increases if a patient smokes is exposed to other sexually-transmitted diseases and has HIV.

School-based HPV vaccination


As part of the government’s effort to protect children and adolescents from vaccine-preventable diseases, the Department of Health and partner agencies roll out the School-Based Immunization (SBI) Program.


The SBI Program includes measles, rubella, tetanus, diphtheria (MR-TD), and human papillomavirus (HPV) vaccines administered to eligible students in public elementary schools. The inclusion of HPV vaccination in the SBI Program aims to protect young women from cervical cancer later in life, among other diseases associated with HPV.


Under the DOH’s SBI Program, HPV vaccination is given to grade 4 based on DOH’s recommended age group to receive the two doses of the HPV vaccine, six months apart, for protection against cervical cancer.


Before administering the vaccine, parents’ consent must first be obtained by school officials. That is why vaccination education campaigns usually highlight parents' role in fortifying their children's health shield through timely vaccination against diseases.


Due to the COVID-19 pandemic, the HPV vaccination, formerly delivered through the SBI Program, is now being shifted as part of the Community-based Immunization to still deliver HPV vaccination to young girls amidst the pandemic to protect them against cervical cancer and other HPV-related diseases and cancers.

Towards a cervical cancer-free future




The elimination of cervical cancer has been defined as achieving an incidence rate low enough for the disease to be considered controlled as a public-health problem; this threshold has been defined by the WHO as fewer than 4 cases per 100,000 women per year.


To accomplish this, every country must reach and maintain three key targets, within the lifetime of today’s young generation. The first is for 90 per cent of girls to be fully vaccinated against the human papillomavirus (HPV) by the age of 15. The second is to ensure that 70 per cent of women are screened using a high-performance test by the age of 35, and again by age 45. The final target is for 90 per cent of women with pre-cancer to receive treatment and for 90 per cent of women with invasive cancer to have their condition properly managed.


Achieving this vision and each elimination target will require a whole-of-society and multisectoral approach to ensure health systems prioritize women and girls. Individuals, families, communities, , civil society, and government agencies at all levels have a role to play in championing greater awareness, education, and social support.


Carmen Auste, Chief Executive Officer of Cancer Warriors Foundation Inc. said that the Philippines is among the countries that declared commitment together with WHO to eradicate cervical cancer in the country by 2040, and by 2030 worldwide. “There is already one type of cancer we can delete or ‘block’ like social media,” she humored. “To attain that goal, we must augment HPV vaccine uptake and educate the Filipinos on HPV, vaccines, and cancers caused by HPV,” she said.


Auste mentioned SUCCESS ('Scale-up Cervical Cancer Elimination with Secondary prevention Strategy') project as one of the advocacies recently launched in selected barangays. Led by Expertise France and delivered in collaboration with Jhpiego and Union for International Cancer Control (UICC) in support of WHO, the project aims to deploy innovative solutions to fight cervical cancer in four countries, including the Philippines.


At this critical juncture, we must empower women and rally our neighbors, community leaders, and governments to take action and save thousands of lives. If widespread, high coverage of these interventions can be achieved by 2030 and maintained, research predicts cervical cancer can be eliminated in most countries globally by 2120—avoiding over 63 million deaths of women globally.


Together, let’s commit to women everywhere to end cervical cancer. 









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HONOR announces high-profile devices at Europe's biggest tech show IFA

Wednesday, August 31, 2022

Backed with impressive innovations and upgrades, the Global technology brand HONOR is set to announce its newest technology at IFA 2022, Berlin, Germany. IFA, or Internationale Funkausstellung, is Europe's biggest tech exhibit where giant brands, like Samsung and Apple, often showcase the latest devices for consumers. The date is September 2, and the time is 5 PM local Berlin time, a.k.a. CEST, which means 11:00 PM in the Philippines.





The brand has not yet confirmed its upcoming device lineup to be released initially in the Philippines. HONOR’s theme “Embracing the Connected Future” at IFA 2022 is a great opportunity for Filipino consumers to know what exciting devices to watch out for!


HONOR is preparing a live stream with an embedded YouTube video that will be accessible when the event starts. Filipinos can easily access the live stream from this link.


In HONOR’s keynote at IFA 2022, George Zhao, CEO of HONOR Device Co. Ltd. will talk about a new connected reality.


Having announced its official comeback to the Philippines with local partners this 2022, HONOR aims to become an iconic technology brand for Filipinos and globally, creating a smart world for all through its powerful products and services. CEO George Zhao's keynote at IFA 2022 will address how HONOR is ushering a paradigm shift for smart living solutions to enable device interoperability between smartphone, tablet, PC, and wearables. Meanwhile, Tony Ran, President of HONOR Europe, will share further details regarding how European consumers benefit from the new HONOR Smart Life products.


With a consistent focus on research and development, HONOR is committed to new technologies. "They are designed to empower people worldwide to go beyond themselves and give them the freedom to achieve and do more." George Zhao emphasizes.


George Zhao and Tony Ran will speak about their company goals as well as the new breakthroughs of HONOR in the connected future at IFA 2022.

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