Shoppers in the East Metro can look forward to three days of discounts as the SM Super September Sale takes place from September 18 to 20, 2026.
The sale will be available at SM City Marikina, SM City Masinag, and SM City San Mateo, with discounts of up to 50% off on select items.
The three-day promotion gives shoppers an opportunity to pick up clothing, household items, gifts, and other purchases ahead of the holiday season while taking advantage of participating store offers.
When and where is the SM Super September Sale?
The SM Super September Sale runs from September 18 to 20, 2026, at three SM malls in the East Metro:
- SM City Marikina
- SM City Masinag
- SM City San Mateo
Selected items will be offered at up to 50% off, although actual discounts and participating products may vary by store.
For shoppers planning a visit, checking individual store offers and sale conditions before purchasing is advisable, particularly for items with limited stocks or specific promotional terms.
What can shoppers look for during the sale?
The September schedule makes the promotion timely for several types of purchases.
Start Christmas shopping early
With the holiday season approaching, the sale can be an opportunity to begin buying gifts before the heavier shopping period in November and December.
Starting early can also make it easier to spread purchases across several weeks instead of handling most Christmas shopping in one trip.
Prepare for the rainy season
September remains part of the rainy season in the Philippines, making practical purchases such as clothing, footwear, home items, and other everyday essentials worth considering during a sale.
The key is to prioritize items already on your shopping list rather than buying simply because something is discounted.
Refresh your wardrobe
Shoppers looking for new clothes or accessories can also check participating fashion retailers for sale items.
A discount can be more useful when applied to something you already need, whether that means replacing frequently used basics or preparing for upcoming events.
How can shoppers make the most of a mall sale?
A three-day sale can be tempting, but a little planning can help keep the shopping trip within budget.
1. Make a list before heading to the mall.
Identify the items you actually need, especially if you're shopping for Christmas gifts.
2. Compare the sale price with the regular price.
A percentage discount does not automatically mean an item is the best value.
3. Check store-specific promotions.
The advertised “up to 50% off” applies to select items, so discounts can differ between participating stores.
4. Set a spending limit.
Decide how much you intend to spend before shopping and prioritize essential purchases.
5. Shop early for popular items.
Sale stocks may be limited, particularly for specific sizes, colors, or gift items.
A September sale before the holiday shopping rush
September is an increasingly useful time for Filipino shoppers to start thinking about the holiday season. Buying gifts earlier can spread expenses over several pay periods and reduce the pressure of last-minute shopping.
For families in Marikina, Antipolo-area communities, and nearby parts of the East Metro, the three participating SM malls also provide convenient options for combining shopping with dining and other weekend activities.
The SM Super September Sale runs September 18 to 20 at SM City Marikina, SM City Masinag, and SM City San Mateo. Discounts of up to 50% are available on select items during the promotion.
Shoppers should check participating stores for specific offers, product availability, and applicable sale terms.
