At a time when many Filipinos are looking for meaningful ways to give back, HOPE has proven that even everyday purchases can help create long-term change.
The pioneering impact organization and the Philippines’ first Certified B Corp has earned international recognition for its “Generation HOPE” initiative, a nationwide campaign focused on helping address the country’s classroom shortage through purpose-driven consumer partnerships.
Recently, the campaign received two major honors on the global stage:
- The 2026 Global Gold Quill Award for Nonprofit Sector Communication from the International Association of Business Communicators
- The NGO and Charity Award at the PRCA APAC Awards 2026 hosted by the Public Relations and Communications Association Asia-Pacific
The recognition highlights how collaborative campaigns rooted in social impact are increasingly reshaping the relationship between businesses, consumers, and communities across the Philippines.
Generation HOPE Turns Everyday Spending Into Classroom Support
Launched in partnership with the Department of Education and several major brands, the Generation HOPE campaign was designed to help address one of the country’s long-standing educational challenges: the shortage of safe and functional classrooms in public schools.
Instead of relying solely on traditional fundraising, the initiative encouraged Filipinos to contribute through simple everyday activities such as shopping, booking rides, buying movie tickets, or purchasing lifestyle products.
The campaign’s approach made social impact feel more accessible and integrated into daily life.
Several major brands participated by embedding donation mechanics directly into their products and services.
BDO introduced the HOPE Mastercard, which matched donations based on card spending, while Grab launched “Grab HOPE Hour,” where rides and food deliveries contributed to fundraising efforts.
Meanwhile:
- SM Supermalls donated from movie ticket purchases through “HOPE in a Movie”
- Penshoppe released a dedicated HOPE apparel collection
- Sunnies Studios launched limited-edition products supporting classroom projects
- Carmen's Best introduced “HOPE in a Scoop” and “HOPE in a Pint” initiatives
- The Aivee Clinic released a special travel tote benefiting the campaign
Together, these collaborations transformed ordinary consumer behavior into direct educational support.
HOPE Has Now Built 167 Classrooms Across the Philippines
The campaign’s impact has continued expanding steadily over the years.
In 2025 alone, HOPE funded the construction of 25 classrooms nationwide. Since its founding in 2012, the organization has successfully built 167 classrooms benefiting more than 53,000 students across the country.
For many communities, these classrooms represent more than physical structures. They provide safer, less overcrowded learning environments where students can study more comfortably and teachers can deliver lessons more effectively.
Recent milestones include:
- The turnover of two fully equipped classrooms from Sunnies Studios in Alitagtag, Batangas
- The groundbreaking of five new classrooms funded through Penshoppe in Paombong, Bulacan
- Ongoing educational infrastructure projects across Albay, Pampanga, Negros Occidental, and Negros Oriental
These projects continue reflecting the campaign’s long-term focus on improving access to quality learning spaces in underserved communities.
Nanette Medved-Po Says Collective Action Drives Real Change
According to Nanette Medved-Po, Chairperson and Founder of HOPE, the awards represent more than organizational success. They reflect what becomes possible when businesses, consumers, and advocacy groups work together toward a shared goal.
Medved-Po emphasized that the campaign was designed to make nation-building feel more approachable for ordinary Filipinos by allowing them to contribute through simple daily actions.
Whether purchasing a shirt, ordering food, booking transportation, or watching a movie, consumers became part of a larger movement supporting public education.
Her message also reinforces a growing shift in modern business culture where brands are increasingly expected to align with meaningful social impact initiatives rather than focus solely on commercial growth.
Purpose-Driven Campaigns Continue Resonating With Consumers
In recent years, consumers have become more intentional about supporting brands and organizations connected to causes they care about.
Purpose-driven campaigns like Generation HOPE resonate because they combine convenience with meaningful impact. Instead of asking people to drastically change their habits, they create simple opportunities to participate in something larger through actions already embedded in daily routines.
That accessibility is part of what made the campaign stand out internationally.
The initiative also demonstrates how strategic partnerships between nonprofits, corporations, and government agencies can create scalable solutions to long-standing social challenges.
With public education remaining one of the country’s most important development priorities, campaigns like Generation HOPE show how collective action can produce visible and measurable results over time.
And as more brands explore socially conscious business models, the success of HOPE may continue inspiring future collaborations centered on education, sustainability, and community impact.
