Coca-Cola’s newest drink powers up the fun at Bacolod’s biggest street party
Bacolod’s MassKara Festival 2025 is turning up the energy this October, and there’s a new drink in town making sure everyone keeps the good vibes flowing. Meet LIFT, the newest beverage from Coca-Cola Philippines, as it takes center stage in its first-ever major festival activation with the “Dare to Switch” Challenge, a celebration of motion, confidence, and embracing every mode of life.
From October 17 to 19, festival-goers can head to the LIFT booth along Lacson Street to test their limits through fast-paced games and thrilling challenges that bring out the best in every competitor.
Feel the LIFT energy with fun games and prizes
At the LIFT booth, participants can race against the clock, beat high scores, and win exclusive prizes, all while experiencing the bold and energetic vibe that LIFT stands for. Whether you’re in study mode, barkada mode, or chill mode, there’s a challenge waiting for you.
Visitors can also enjoy free samples of LIFT, join interactive mini-games, and capture fun moments with friends as part of the drink’s mission to help Filipinos switch modes with confidence and ease.
A bold experience for the always-on generation
MassKara has always been a celebration of resilience, joy, and togetherness—values that perfectly align with LIFT’s spirit. The festival’s vibrant energy provides the perfect backdrop for Coca-Cola’s newest drink, which is designed to keep up with the fast-paced, “always-on” Filipino lifestyle.
So whether you’re dancing in the streets, cheering with friends, or simply soaking in the fun, don’t miss your chance to “Dare to Switch” this MassKara.
Stop by the LIFT booth along Lacson Street, join the challenge, grab your free drink, and celebrate life in every mode.
For more updates and festival highlights, follow LIFT Philippines on Facebook and Instagram.
