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Taylor Swift The Eras Tour Film still showing at SM Cinema

Monday, October 23, 2023

Make the whole place shimmer!

Bejewel with your sparkling outfits and diamond eye looks because the storm is coming. SM Cinema is set to bring an immersive, breathtaking, and the ultimate cinematic experience to the Filo Swifties with the much-awaited film Taylor Swift | The Eras Tour. Witness the Music Industry herself make more marks in the history of music with her record- breaking concert, now on a film and is set to break even more records in the box office with Miss Americana’s fans all excited to sing their hearts out.

We know too well that a week is not enough.

Mark your calendars now because SM Cinema made sure that you won’t miss Taylor Swift | The Eras Tour. The film will be showing simultaneously worldwide in four schedules: October 13-15, October 19-22, October 26-29, and November 2-5. So get your Swiftie friends and prepare your friendship bracelets ahead!

Experience the concert with a wide-eyed gaze.

Immerse yourself and experience the once in a lifetime phenomenon on the biggest screen possible. Taylor Swift | The Eras Tour is also available at SM Cinema IMAX where you can enjoy the clearest view with its state-of-the art Laser Projector, paired with IMAX Precision Sound as she sing all her 44 songs for 2 hours and 48 minutes. Even the younger Swifties can enjoy because everyone’s invited!

Long live the moment!

Host an exclusive watch party for your family and friends and make this memorable experience hold on to you forever! Let all the kingdom lights shine as you sing and groove to her best hits from all her ten albums. Reserve and Book a cinema today and invite all your friends for the best concert film experience ever at SM Cinema.

Don't miss 𝐓𝐀𝐘𝐋𝐎𝐑 𝐒𝐖𝐈𝐅𝐓 | 𝐓𝐇𝐄 𝐄𝐑𝐀𝐒 𝐓𝐎𝐔𝐑, showing starting October 13 at SM Cinema and in IMAX nationwide.

BUY YOUR TICKETS NOW through https://bit.ly/TSTheErasTourFilmAtSMCinema, or via SM Cinema app or at the nearest SM Cinema ticket booths. Visit www.smcinema.com or @SMCinema on social media to to know more about great deals you can grab for the best movie experience.

home and technology

Hurry! Buy One HONOR device and Get One FREE phone this TikTok Friday Madness Sale!

Friday, October 20, 2023

Get FREE HONOR phone when you buy an HONOR device only this October 20 on TikTok Friday Madness Sale!

The maddest sale from the leading smart devices provider, HONOR Philippines, is here! You can get a FREE HONOR phone when you buy select HONOR devices during the TikTok Friday Madness Sale (https://bit.ly/3IMaizo) on October 20, 2023 from 12 NN to 6 PM!

“This is the very first time we are doing this, and we’re very excited about how consumers and our HONOR fans will receive this. It is not every day that you see a tech brand having this promo; the best thing about it is that this is just the beginning! In the coming weeks, expect more and bigger deals from us,” said Stephen Cheng, Vice President of HONOR Philippines.

One of HONOR’s hero products, HONOR 70 5G, is the first one you can buy to receive a FREE phone. Get it for just Php 26,990 and receive a FREE HONOR X7 worth Php 9,990! HONOR X8 worth Php 12,990 will also give you a FREE HONOR X6 worth Php 6,990. Last but not least, a FREE HONOR X8 worth Php 12,990 awaits you when you purchase an HONOR MagicBook X 14, priced at Php 29,990.

Along with these exciting deals, you can also get up to Php 6,000 off other HONOR smartphones, tablets, laptops, and accessories during this TikTok-exclusive promo. Rush and head on to HONOR’s TikTok Shop: (https://bit.ly/3IMaizo) tomorrow to watch the live and check out the Buy One Get One promo!

For more updates and announcements, you may visit HONOR’s website www.hihonor.com, or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/), and TikTok: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

AEGIS celebrates career-spanning legacy with a Christmas concert!

Thursday, October 19, 2023

The year-end event redefines the concert-going experience with “select” orchestral arrangements and special guests

Filipino music icon AEGIS is set to stage a concert that aims to capture the spirit of the holiday season.

Dubbed AEGIS: The Christmas Bonus Concert, the year-end celebration marks the first time that the OPM stars will be serenading their fans with Christmas-themed songs as well as their career-spanning Greatest Hits set.

The concert will take place on December 20, 2023, from 8:00 p.m. onwards, at the Theatre At Solaire in Paranaque City, Metro Manila.

Backed by an orchestra and rendered with intricate arrangements that elevate the experience of listening to AEGIS live, the concert finds the Pinoy vocal powerhouse at the top of their game, celebrating with fellow Filipino people in expressing gratitude for year-long blessings and love, and for the opportunity to spend more time with family during the holiday breaks.

“It’s hard to imagine the Christmas season without music that signifies humanity and love,” AEGIS shares in a press statement. “We feel that this concert is a great way to uplift our spirits during trying times. We want this event to be as festive and colorful as possible, but at the same time, we want to perform with the goal of spreading happiness and positivity among those who are yearning for something to make them feel at home.”

Tickets will go on sale this Friday, October 13 at exactly 1:00 pm via Ticketworld outlets nationwide and their official website.

AEGIS: The Christmas Bonus Concert is presented by True Creators Studio, Upplause Events, and Solaire Resort Entertainment City, in partnership with event management partner, GNN Entertainment Productions.

events

SM Supermalls ushers in the holidays with a Filipino Christmas

SM Supermalls began the first of 84 Christmas Tree lighting ceremonies to usher in the holiday season at SM Aura with “Ilaw at Ligaya” a modern Filipino spectacle featuring a Pinoy-themed fashion show set to Pinoy carols and beats by Pinoypela, ROFG and Prestige Band.

Leading the lighting ceremony of a giant Capiz parol and a bedecked 33-foot Christmas tree were Taguig City Mayor Lani Cayetano, SM Supermalls President Steven Tan and SM Engineering Design and Development President Hans Sy Jr.

“Ngayong taon, inaanyayahan namin kayong lahat na mahal naming pamilyang Pilipino na ipagdiwang ang pagbibigayan at saya ng tunay na Pasko dito sa SM. Hihintayin naming kayo at ang mga mahal ninyo ngayong nga araw ng ilaw at liwanag!” Tan shared.

From eco-friendly ornaments incorporating rattan, raffia, abaca and buri that adorn the tree and mall décor, to the glittering curtain of LED lights that brighten the halls, this year’s holiday display at SM Aura is especially meaningful and unique. Taking center stage is the mall’s 33-foot Christmas tree adorned with handmade ornaments using locally sourced materials such as Christmas balls wrapped in rattan and abaca, iridescent orchid blooms of capiz, and traditional bamboo parols. A stunning 3-foot capiz shell star to represent the Star of Bethlehem sits atop the tree bringing light, hope, and joy to mallgoers this festive season.

The highlight of the night featured mall tenants Rhett Eala, Kultura, Dona Lim, Frankie General Store, Plains & Prints, and Zarah Juan in a fashion runway show directed by Runway Productions’ Joey Espino which delighted the audience with its mix of Pinoy streetwear and formal pieces worn with whimsy and fun accessories.

SM Supermalls will continue to launch its much-awaited Christmas centerpieces all over the country, from this week towards the end of October and early November, with uniquely designed and themed trees and holiday installations that promise to delight kids of all ages in each of SM’s 84 malls

Magical moments at the SM Mall of Asia Christmas All Stars: SM Mall of Asia embraces the spirit of the season with the magnificent 65-ft. gigantic Christmas tree lighting ceremony, featuring the incredible Popstar Royalty Sarah Geronimo. Joining her in the photo are from L-R: SM Mall of Asia Mall Manager Rosaly Anne Salazar, SAVP For Operations Perkin So, President of SM Engineering Design and Development Chico Sy, AVP for Marketing Hanna Carinna Sy, Pasay City Mayor Imelda Calixto-Rubiano, SM Supermalls' President Steven Tan, Santa Claus, and SVP for Marketing Joaquin San Agustin.

Let the festive magic begin at the SM Mall of Asia! #MOAChristmasAllStars

To know more about SM Supermalls’ Christmas launches in your communities and the exciting events that await you and your families this Christmas, visit www.smsupermalls.com or visit @SMSupermalls on social media.

Wednesday, October 18, 2023

Don’t let flakes get you down as this bestselling shampoo hits 7-Eleven stores near you!

One of the most popular products for scalp health is Selsun Blue. The range of bestselling shampoos is well known for addressing the toughest dandruff problems being packed with Selenium Sulfide 1%, a powerful anti-infective and anti-fungal agent. This active ingredient combats dandruff by preventing the growth of fungi and bacteria on the scalp and slowing down skin cell death and turnover.

Now anyone with scalp issues can get relief from dandruff faster and in an even more convenient way. Selsun Blue is now available in handy sachets at over 600 7-Eleven stores everywhere!

Get the Selsun Blue Pro-X Extra Strength Anti-Dandruff Shampoo to zap dandruff away in practical sachets at 7-Eleven stores nationwide. It has added menthol to get relief from scalp itching, irritation, and redness and contains Honey Extract to lock moisture in, helping bring dull strands back to life.

Selsun Blue also offers another two unique variants to address more scalp and hair care needs. It has Selsun Blue Pro 2-in-1 Anti-Dandruff Shampoo, which is a shampoo and conditioner in one convenient formulation for those with normal hair. It contains hyaluronic acid and vitamin B5 to make locks softer and more manageable.

Then, there’s Selsun Blue Pro Extra Moisturizing Anti-Dandruff Shampoo with Arginine HCL and Lysine HCL to repair dry and damaged locks due to styling and coloring by protecting and retaining the moisture in the scalp and hair. The shampoo leaves them clean, flake-free, and more conditioned after every use.

Apply Selsun Blue shampoo on clean hair and scalp to effectively manage dandruff. Massage gently over the entire scalp for approximately 1 minute and rinse. Repeat the process, but this time leave it on the scalp for 2-3 minutes, then rinse thoroughly. For best results, use at least two times a week.

Give your scalp the treatment it deserves and reclaim the confidence of healthy, dandruff-free hair with Selsun Blue! Find Selsun Blue Pro-X Extra Strength Anti-Dandruff Shampoo sachets at 7-Eleven stores near you and take advantage of its coming Buy 3, Get 1 promo to stock up.

Get the rest of the range at Watsons and Mercury Drug branches and online through the Mentholatum store on Lazada and Shopee.

Learn more about hair and scalp health, head over to selsunblue.com.ph and follow @SelsunBluePhilippines on Facebook and @SelsunBluePH on Instagram.

● GOPIZZA opens its 25th store in Singapore, continuing its expansion to provide delicious and convenient pizza options for more customers across the city

● New integration of AI-technology: AI-Smart Topping Table, GOVEN and GOBOT takes the stage to deliver delicious GOPIZZA in five minutes

● Changi Airport-Exclusive Flavour: Chilli Crab Pizza on GOPIZZA’s special Crispy Basak Dough to tantalize your taste buds with a unique and delicious twist on a local favorite

Renowned pizza brand from South Korea, GOPIZZA, made its debut at Changi Airport's Terminal 2, marking its 25th establishment in Singapore with new flavor and AI-technology introductions within the company.

GOPIZZA’s Next-Gen AI-Technology for Perfect Pizza Anytime, Anywhere

Pizzas are often thought to be a shared-serving meal that requires substantial time to be prepared. However, the launch of GOPIZZA challenges this very mindset by introducing single-serving pizza delivered just like a fast-food meal. Every step of the pizza-making process is strictly controlled with the incorporation of the AI Smart Topping Table, GOBOT Station, and its latest iteration of GOVEN.

This new series of AI-Technology roll-out is especially prominent in GOPIZZA’s Changi Airport outlet, where it ensures consistent and fresh baked pizza for hungry travellers who often face the urgency of purchasing food-on-the-go.

“We're thrilled to bring GOPIZZA to the heart of Changi Airport's Terminal 2. Our core belief is that time is of the essence, and this is also reflected in our motto, 'Fast, But Delicious'. Incorporating breakthrough technology into our processes, we aim to redefine the dining experience by merging speed with taste. At Changi Airport, travelers can now enjoy quick, freshly baked on-the-spot pizza, ensuring they don't have to compromise quality for time." shared Jay Lim, global CEO of GOPIZZA.

GOPIZZA’s Five Minutes Pizza Journey

Each pizza is assembled on the AI Smart Topping Table, where a smart camera is installed overhead to swiftly identify and track pizza toppings, guiding the staff through each step of assembling the toppings. At the AI Smart Topping Table, the consistency of the ingredients and its quantities are maintained through correction alerts.

It is then baked for 3 minutes in an AI-controlled GOVEN that is twice the temperature as compared to its conventional counterpart.

In just a few minutes, the freshly baked GOPIZZA lands on the GOBOT, designed to automatically slice the pizzas into GOPIZZA's signature shape and keep them warm until they are served to the customers.

Airport-Exclusive Flavour & Classic K-Food Delights

With already over 12 different flavours in its menu, GOPIZZA seeks to spoil patrons’ choices even further with another new addition – The Chilli Crab Pizza. Paying homage to the iconic local dish, this airport-exclusive flavour is infused with the rich and tangy flavours that Singaporeans adore, where every bite promises a symphony of sweet, spicy, and savory notes, mirroring the beloved taste of the classic chili-tomato sauce. GOPIZZA’s Chilli Crab pizza aims to satiate both the international traveller's curiosity and the local's craving for a taste of home. Alongside the Chilli Crab Pizza, GOPIZZA also launched a series of creatively fresh offerings, such as the Jalapeno Pepperoni Pizza and Truffle Cheese Pizza, also available only at their Changi Airport outlet.

Among other delectable offerings, GOPIZZA remains true to its brand as a Korean pizza brand, introducing Korean delights like Bulgogi Pie, specially curated for the breakfast menu, as well as presenting a classic favorite, Topokki, embodying the essence of Korean street food culture.

All of GOPIZZA’s delicious pizzas are served on GOPIZZA’s Crispy Basak Dough, which achieves the perfect pizza texture – crispy on the outside, soft and fluffy on the inside. The Crispy Basak Dough is also engineered to withstand delivery, guaranteeing that every pizza, whether enjoyed on the spot or delivered to your door, maintains its oven-fresh taste.

GOPIZZA’s Expansion - Locally and Globally

Locally, GOPIZZA has established an impressive count of 25 outlets across the island after the brand first opened its doors here in 2020. Simultaneously, on a global scale, GOPIZZA is experiencing remarkable growth, with projections indicating that the total number of outlets will reach an impressive 200 by October.

This global expansion plan is in full swing, and GOPIZZA is set to open its fifth outlet in Central Park, Indonesia, in November 2023. This expansion comes on the heels of the successful inauguration of CGV Grand Indonesia in 2022 and the recent launch of an outlet in the Mall of Indonesia.

GOPIZZA's innovative approach to pizza-making, driven by cutting-edge technology and an unwavering commitment to taste consistency, has made it a beloved choice for pizza enthusiasts worldwide, ensuring a bright and promising future for the brand both locally and globally.

Store Information

Nestled between Dunkin Donuts and Boost Juice Bar, GOPIZZA is located at T2 Departure/Transit South, Unit No. 02-K15 at Changi Airport’s Terminal 2 Departure Hall. Operating hours are from 6AM to 1AM daily.

Home and Living

5 Ways Switching to the Samsung Topload Washing Machine Is the Smart Choice for Your Home

The average size of a Filipino family is four people per household. Since Filipinos are tight-knit, any household can expand over time as they welcome other relatives, new spouses, and newborns.

A standard washing machine isn’t enough to cater to an expanding household’s laundry. A bigger family means more clothes to clean, which also translates to higher electricity bills when using standard washing machines.

Samsung, the leader in improving home lifestyle and electronics, launched the Topload Washing Machine to give big loads of laundry a thorough wash at big savings.

Here’s why the Samsung Topload Washing Machine is the smart choice for your home:

Fights big stains

Wine stains during a party, damp workout clothes after the gym, and the various kinds of dirt that kids attract when they play are just some of the things that a homemaker has to deal with. The Samsung Topload Washing Machine’s Ecobubble™ with Digital Inverter Technology washes clothes more powerfully and more efficiently.

BubbleStorm™ creates bubbles that allow detergent to penetrate clothes 2.5 times faster with up to 20% better fabric care. Dual Storm™ creates a vortex of water for more effective cleaning. These technologies clean stubborn stains using up to 60% less energy and 11% less water.

Deep cleans clothes

Sometimes just washing clothes isn’t enough. The Samsung Topload Washing Machine gives clothes a stronger clean with Hygiene Steam Cycle. This cycle releases steam from the bottom of the drum to attack germs and reduce up to 99.99% of common bacteria and allergens.

Washes more clothes in less time

Large piles of clothes may take the whole day to wash, but SuperSpeed cuts the time so homemakers can spend more time with their families. SuperSpeed cuts laundry time by up to 40% and can wash a load in just 31 minutes without sacrificing powerful cleaning. This function also reduces water use by 20%.

Get bigger savings

Mountains of laundry usually mean higher electricity bills, but the Samsung Topload Washing Machine can wash more clothes without breaking the bank. Its Digital Inverter Technology gives a quiet and powerful performance that’s also energy efficient. The washing machine is exceptionally durable and supported by 20 years of warranty, the industry’s longest to date

Control the washing machine through a smartphone

Busy homemakers can still stay on top of heavy washing loads with the SmartThings app. The Samsung Topload Washing Machine has Wi-Fi connectivity, so it’s possible to control it even from another room. Homemakers can select the cycle, temperature, and spin speed, and even get recommendations and notifications.

Upgrading to a newer and better washing machine is borne out of a greater laundry load. The Samsung Topload Washing Machine has the best capacity for bigger loads while offering savings with the power of inverter technology.

Find the Samsung Topload Washing Machine that fits your needs! Samsung offers 3 different models depending on its loading capacity. See table below for reference:

Capacity Model	Product Code
Samsung Topload Washing Machine 11 KG	WA11CG5745BDTC
Samsung Topload Washing Machine 13 KG	WA13CG5745BVTC
Samsung Topload Washing Machine 15 KG	WA15CG5745BVTC

Make the switch to the Samsung Topload Washing Machine. For more information, please visit samsung.com/ph.

home and technology

HONOR PH bags 1 Silver, 4 Gold Awards at the Marketing Excellence Awards 2023

HONOR Philippines wins a total of five awards at the #MarketingExcellenceAwards 2023!

Leading smart devices provider HONOR Philippines won big time at the Marketing Excellence Awards 2023 on October 13, 2023, taking home a total of five awards – 4 Gold and 1 Silver. The prestigious event was initiated by Marketing-Interactive, and the entries were judged by a diverse pool of marketers around the country.

“To go up against some of the most established brands in the country and to be chosen as a nominee is an achievement in itself. We had never expected to win the major awards as this was our first time joining. These awards go to our ever-loyal HONOR fans who inspire us daily to be better and do better,” said Stephen Cheng, Vice President of HONOR Philippines.

Banking on the massive success of HONOR X9a 5G, HONOR Philippines won silver in Excellence in Viral Marketing, Gold in Excellence in Content Marketing and Excellence in Experiential Marketing. The tech brand also swept the talent awards bagging Gold in both Marketing Leader of the Year (Stephen Cheng) and Marketing Team of the Year!

Overall, HONOR Philippines was tied with SM Supermalls in second place for the highly-coveted Marketer of the Year Award and was also a finalist to four more categories; Excellence in Brand Strategy, Excellence in Communications/Public Relations, Excellence in Launch Marketing, and Excellence in Social Media Marketing.

Make sure to follow HONOR for more exciting updates and announcements via: website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Friday, October 13, 2023

G Music Fest was a blast yet again, as it showcased the remarkable talents of local homegrown artists—both established and up-and-coming—for a night of fun and music.

In its fourth year, G Music Fest left a remarkable impact as a Music and Creator Festival, as underscored by an impressive turnout of over 11,000 attendees, culminating in a night of performances from OPM talents on September 16, 2023, at the Circuit Grounds in Makati.

Attendees from all generations had their fill of original Pinoy music from seasoned and rising artists, such as Urbandub, The Itchyworms, Mayonnaise, Syd Hartha, December Avenue, Lola Amour, Dilaw, PLAYERTWO, Paul Pablo, Sugarcane, Ace Banzuelo, Joem, Nobita, Munimuni, I Belong To The Zoo, BINI, and Drag Race PH Season 2 Queens.

Moreover, since the festival also celebrated creativity and creation, the event featured the Creator Hub, which encouraged self-expression, learning, and creativity through various art and community-building activities, such as live murals and painting with Drip Splash and Paint It Fun.

Another major highlight of the night was showcasing the musical talent of Fritzy, a 12-year-old girl who is a local sensation in Quezon for her drumming skills. She also garners attention on TikTok.

Much to her delight, Fritzy, a loyal Globe customer, traveled from the province to join the #GMusicFest. Backstage, she high-fived her musical idols and, to her sheer delight, joined December Avenue on stage to perform alongside them, showcasing her incredible drumming skills.

Overwhelmed by the experience, Fritzy exclaimed, "Being on stage with December Avenue was a dream come true! I've always looked up to them; tonight, it felt like magic. Thank you, Globe! I can't believe I got to share the stage with my musical heroes. This is one of the best nights of my life!"

December Avenue's lead vocalist, Zel Bautista, shared his thoughts on the wonderful experience: "Music has the incredible power to connect us all. Me and December Avenue had the privilege to share the stage with a young fan, Fritzy, letting her play the drums during our performance at Globe G MUSIC Fest. To see the joy, excitement and her passion, It reminded me of why I do what I do. Every artist starts as a fan, with a dream. I am deeply humbled to have played a small part in her musical journey. When talking about passion, always remember why you started in the first place. Be patient."

As if the music and talent weren’t enough, attendees were also treated to a variety of food choices through handpicked food concessionaires, including Better than Ice Cream (BTIC), Kurimu, Pancake House, Yellow Cab, Sizzlin’ Steak, Shakey’s, Potato Corner, and Army Navy. Jamba Juice, PICKUP COFFEE, R&B Milk Tea, Pocofino, and San Miguel Brewery served up beverages for those seeking refreshments.

This event was made possible by Coca-Cola, Ayala Malls Zing, Klean Kanteen, KonsultaMD, Parlon, Klook, PetPal, HBO GO, Barangay Nestle, and KitKat. Special thanks go to Philippine Airlines, the official airline partner; BENCH, the official fashion partner; 0917Lifestyle, the official merchandise partner; and MYX, the official media partner.

The brand’s partnerships aim to push benefits and help extend availability to consumers

Sekaya’s long-standing partnership with the Moringaling Philippines Foundation, Inc. (MPFI) has produced a high-quality moringa supplement and contributed significantly to the development of a globally competitive Philippine moringa industry.

Malunggay, familiar and beloved by Filipinos, is many things: a galactagogue to help boost milk production for breastfeeding moms, a nutrient powerhouse with vitamins C and A, calcium and potassium, and a rich source of disease-preventing antioxidants, amino acids, and anti-inflammatory agents.

The Filipino plant-based brand under Synnovate (the natural products division of Unilab) produces an EU-certified organic moringa supplement, keeping its sourcing 100% local through farms under the MPFI network, which pushes the research, development, and standardization of moringa grown in the country. Sekaya Organic Moringa’s impact covers consumers who reap the benefits of this local superfood and farming communities that benefit from the support and promotion that showcases local farmers’ capability in organic moringa farming.

“We are extremely proud to partner with Sekaya in providing the local market with a high-quality moringa supplement that is safe for anyone who takes it,” says Bernadette “Bernie” Estrella Arellano, founder and chairperson of Moringaling Philippines Foundation, Inc. ''Through this partnership, we are also showcasing the capabilities of our very own Filipino organic malunggay farmers who meet the stringent standards of international bodies like the European Union.''

Aside from big retailers like Mercury Drug and Watsons, and e-commerce sites Lazada and Shopee, Sekaya proactively works on getting its moringa supplement into more distribution channels, particularly provincial ones like Carlos Superdrug in Lucena City, Quezon, and Jhunbelle Drugstore in Coron, Palawan.

Recently, Sekaya and RiteMed Philippines inked a Memorandum of Understanding (MOU) with social enterprise Plantsville Health to save 16 native cinnamon species, encourage farming of the local spice, and develop natural health products to boost the industry.

Cinnamon is one of the most important spices used all over the world, and at one point in Europe, considered at par with how oil is valued globally today. Studies have shown that cinnamon may help control blood sugar by making insulin efficient and moving glucose to cells. Its antioxidant, anti-inflammatory, and anti-microbial properties also have other medicinal benefits.

According to Plantsville Health founder November Canieso-Yeo, she discovered that the country not only has its own local cinnamon species but is also on the threatened species list of the International Union of Conservation of Nature (IUCN).

“It’s a shame because our country imports more than 95% of its current cinnamon consumption. How meaningful it could be if we could help grow back the Philippine cinnamon, while earning for the farmers and its suppliers,” she says.

That’s the aim of Canieso-Yeo’s social enterprise – to save the Philippine cinnamon and other aromatic indigenous species by planting them in partnership with small landholder farmers, buying their produce, and developing them into healthful consumer products. And with collaborations and support from brands like Sekaya and RiteMed, she sees more concrete ways forward.

“To be able to direct the supply of cinnamon for natural health products to local sources would be a big win for the industry,” Kamille Iris Abapo, Marketing Manager of Synnovate, points out. “As a brand, Sekaya continues to work hard to support local farmers and suppliers while developing high-quality natural health products that help set standards for the industry and benefit consumers, community and country.”

With partnerships that benefit Filipino consumers and emerging Filipino enterprises whose businesses support local resources, Sekaya continues to champion the power and health benefits of native superfoods to help optimize our own natural resources for both local and global markets.

Sekaya is under Synnovate, the natural products division of UNILAB. Learn more about how you can benefit from Sekaya’s plant-based solutions and get health tips and information at https://www.sekaya.com.ph/ and by following @sekayaph on Facebook and Instagram.