Pru Life UK and Ben&Ben hand-in-hand to help Filipino families get the most out of life

Pru Life UK and Ben&Ben hand-in-hand to help Filipino families get the most out of life

Saturday, August 6, 2022

Leading life insurer Pru Life UK officially introduced Ben&Ben as its new brand ambassador to help more Filipino families get the most out of life at a fun-filled family day event held at The Island in Bonifacio Global City, Taguig.

At the launch, the company talked about how the band perfectly aligns with the company's progressive and inclusive approach in defining a family. Testament to this is the insurer’s recently announced product called PRUHealth FamLove, a first-of-its-kind yearly renewable life insurance and critical illness plan that protects up to four family members under one policy. Under this plan, family members also include same-sex or common-law partners, parents, and adoptive children.

“Like many Filipino families, Ben&Ben is diverse, inclusive, and warmhearted. They resonate with the strong family ties that Filipinos are known for representing both the traditional and modern Filipino families. We are delighted to welcome Ben&Ben into our Pru Life UK family as our new brand ambassador and ally in helping more Filipino families get the most of life,” said Pru Life UK General Manager and Chief Commercial Officer Gilbert Simpao.

The top-rating Original Pilipino Music band who serenaded the crowd with its top hits such as Paninindigan Kita, Kathang Isip and Pagtingin, is a perfect example of both traditional and progressive Filipino families who are doing great things together, recognizing their differences, and celebrating diversity and inclusivity.

The event is Ben&Ben’s first public performance as Pru Life UK’s ally to help Filipino families of different types and sizes get the most out of their lives through PRUHealth FamLove, and its unique and game changing features. The product is designed for customers to share their critical illness protection coverage with different types of family members, including single parents, cohabiting partners, LGBTQ+ partners, and adoptive family members.

The product is also the first in the country as it provides coverage should any major organs require surgery, without the need to remember the long list of critical illnesses. This is a new generation of solutions designed to provide customers with simple, flexible and future-proof protection benefits against unknown diseases. It also provides long-term coverage until age 85.

“Strengthening Filipino families through financial wellness is one of our biggest advocacies at Pru Life UK. We want every Filipino household to have peace of mind by bringing protection closer to everyone. PRUHealth Famlove, with its shareability feature, is a step forward in achieving that as it gives families an affordable and accessible life protection option,” Pru Life UK Senior Vice President and Chief Customer & Marketing Officer Allan Tumbaga said.

In celebration of family diversity and championing individuality, Pru Life UK launched Famvatar, a unique digital experience that lets anyone create a personalized group avatar starring one’s family. Users can then use their unique, fun-filled chat stickers in group chats and more.

To make a Famvatar and know more about Pru Life UK’s PRUHealth FamLove, please visit www.prulifeuk.com.ph.

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Cha-Ching Money Adventures game and SAFE STEPS Kids Stress Busters launched!

Cha-Ching Money Adventures game and SAFE STEPS Kids Stress Busters launched!

Monday, July 18, 2022

Pru Life UK and Prudence Foundation introduce new financial literacy online game and health awareness program for kids

Leading life insurer Pru Life UK and Prudence Foundation, the community investment arm of Prudential Plc, have launched their newest financial literacy and health and safety awareness initiatives, Cha-Ching Money Adventures game and SAFE STEPS Kids Stress Busters with interactive on-ground activities for children in Alabang Town Center.

From July 10 until August 7, parents can bring their kids aged 7 to 12 to try out the newly launched web-based learning game, Cha-Ching Money Adventures, to experience fun learning about key money management concepts. They can also acquire important life-saving health and safety skills from the SAFE STEPS Kids Stress Busters interactive tasks, videos, and educational materials focusing on first aid, disaster and road safety, and mental health.

“The Cha-Ching Money Adventures Game and SAFE STEPS Kids Stress Busters bring enjoyment and encourage participation. We aim to educate and protect as many Filipinos as possible and help them get the most out of life. Raising a generation of financially literate and health-conscious kids will help us achieve this goal in the long run. This is our We DO Commitment,” said Pru Life UK President and Chief Executive Officer Eng Teng Wong.

“Cha-Ching and SAFE STEPS Kids are two core programmes of Prudence Foundation that aim to bring safety and protection to communities across Asia and Africa, through sustainable, long-term initiatives focused on education, health and safety. Given the unprecedented changes brought by the global pandemic in the rise of e-learning as well as the challenges and stress faced by many families across the world, we hope to make a positive contribution to the lives of children and their families with the launch of Cha-Ching Money Adventures and SAFE STEPS Kids Stress Busters,” said Nicole Ngeow Director, Prudence Foundation.

Filipino kids can try the Cha-Ching Money Adventures game with the installed mobile devices in the play zone and are guided by booth facilitators for a better playing experience. This activity helps improve their money decision-making skills with the fundamental concepts of Earn, Save, Spend and Donate within a compelling narrative adventure. Along with the Cha-Ching band characters, they can better engage with the money activities in the booth.

SAFE STEPS Kids Stress Busters encourages kids to take part in its six Stress Busters setups on how to take care of their health, and features a mental health video clip. This also teaches kids essential life skills, such as first aid, disaster, and road safety.

Cha-Ching and SAFE STEPS are Prudence Foundation’s notable award-winning initiatives. Cha-Ching provides kids with the knowledge and tools to make informed financial decisions. Cha-Ching Money Adventures is the latest addition to the Cha-Ching ecosystem created in 2011, in cooperation with Cartoon Network, the leading children’s television channel in the Asia Pacific. SAFE STEPS Kids, on the other hand, is a multi-platform educational and awareness-building programme on life-saving techniques for natural disasters, road safety, and first aid. The programme partners with Cartoon Network and International Federation of Red Cross and Red Crescent Societies (IFRC).

The Cha-Ching Money Adventures online game will be made available on the official Cha-Ching website, www.cha-ching.com, and SAFE STEPS Kids Stress Busters mental health video can be viewed on the SAFE STEPS Kids website at www.safestepskids.com.

To know more about Pru Life UK and Prudence Foundation, please visit www.prulifeuk.com.ph.

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