Globe and SM Advantage Card have come together to help put meals on the table of those in need

Globe and SM Advantage Card have come together to help put meals on the table of those in need

Friday, December 16, 2022

With every purchase of a SMAC card and every checkout, shoppers can now help support a family in need.

 

Leading digital solutions platform Globe and SM Advantage Card (SMAC), the loyalty card of retail giant SM, have come together to help put meals on the table of those in need through the Hapag Movement, Globe’s technology-driven program against involuntary hunger.

 

“We are excited to partner with SMAC at the most joyful time of the year so we can bring cheer to our fellow Filipinos who continue to suffer due to involuntary hunger. Now, it’s easier for shoppers to share their blessings to the needy, bring food to the table, and get assistance for decent livelihood as we mark this Christmas season post-pandemic,” said Globe Group Chief Sustainability and Corporate Communications Officer Yoly Crisanto.

 

“Our collaboration with Globe for the Hapag Movement is a pioneering partnership for us as it aligns with the SM brand’s goal of providing support to Filipinos every way we can. This is the time for us to rally behind this cause to help those who continue to reel from the impact of the pandemic and challenges due to rising living costs. Ibalik natin ang sarap ng Pasko,” said Jay Beltran, SMAC SAVP Head of Sales and Marketing.

 

Through the partnership, P50.00 will be donated to the Hapag Movement and other SM Foundation programs for every purchase of a new SMAC card.

 

On top of this, SMAC members who will shop select items at the SM Store, SM Beauty, SM Appliance, Kultura, Surplus, Our Home, Baby Company, Crate and Barrel, Levi's, The Body Shop, Forever21, Ecco, and Miniso will earn up to 1,000 EXTRA SMAC Points, and half of the EXTRA points they earn will be donated to the movement starting December 15, 2022 until January 15, 2023, in time for this season of giving.

 

“We celebrate the season of giving with our SMAC members with the gift of giving— letting them share blessings with our most vulnerable kababayans,” Beltran said.

 

Globe’s Hapag Movement leverages on technology and collaboration to help 100,000 families experiencing involuntary hunger through supplemental feeding and livelihood support.

 

Globe initiated the program to help Filipinos severely affected by the pandemic, with its effects still felt until today.  An estimated 2.9 million individuals reported suffering from involuntary hunger as of October this year, largely unchanged from the quarter before, according to a Social Weather Stations Survey.

 

To learn more about the Hapag Movement, visit its official page. You may also visit smac.ph or download the SMAC app to know more. 

 

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SM Cares together with the local government of Pasay City kicked off the National Bike Weekend

SM Cares together with the local government of Pasay City kicked off the National Bike Weekend

Tuesday, November 29, 2022

SM Cares together with the local government of Pasay City kicked off the National Bike Weekend and the Foundation Week of the City last November 26 at SM By the Bay in the Mall of Asia Complex, Pasay City.

Hundreds of cyclists joined "Padyak Pasay: Moving Together Towards One Eco City," a fun bike ride around the Mall of Asia Complex as part of the festivities. The bike ride celebrated Pasay as an eco-city, as the local government endeavors to make environmental awareness a driving force to achieve greater growth and development for the city. Pasay City Mayor Hon. Emi Calixto-Rubiano opened the bike ride, together with City Councilors and representatives of SM Prime Holdings, Inc., SM Supermalls, the Department of Transportation (DOTr), the Department of Environment and Natural Resources (DENR) and bike organizations such as BeeSeekleta For Every Juan.

428 cyclists across Pasay City residents and partner organizations joined the bike ride which started and ended at SM by the BAY.

“These celebrations are very important to us at SM Cares, because we believe that progress should be as sustainable as it is achievable. Proof of this is our advocacy to create a bicycle-friendly community for everyone, where we work with our local governments to make bike facilities more accessible—from bike lanes, to bike racks and bike repair stops in our various properties,” Queenie Dizon-Rodulfo, SAVP for Mall Based Business Units and Operations Services of SM Supermalls said.

Meanwhile, SM Cares also held a Bike Safety Clinic especially designed for Kids. Thirty children from Pasay together with their parents were educated about the meaning of various road Signages, hand signals, and were also instructed on how to properly wear safety equipment. The children received their personal helmets, elbow and knee pads from SM Cares to encourage them to have a lifelong affinity for biking. This event was supported by DOTr, Decathlon Philippines, MX3, Beesekleta for Every Juan and Tropang Women Bikers.

“We have been advocating road safety for our cyclists by partnering with the Department of Transportation and bicycle organizations to provide safety manuals and training. From adult cyclists and delivery riders, we are teaching our children to become responsible cyclists, too” Dizon-Rodulfo said.

The event also saw the launch of SM PadyaKabuhayan, a program that promotes sustainable livelihood through sustainable mobility. The program provides a means of earning for families in need, many of them beneficiaries of the Pantawid Pamilyang Pilipino Program or 4Ps. It also expands the benefits of bikes, from being more than an environmentally-friendly form of transportation to a sustainable source of income. Beneficiaries of the program received bicycle food carts, comprehensive training on handling a business and road safety tips for bicycle vendors. The program was undertaken in partnership with Pasay City’s Social Welfare Department, Kalye Negosyo, and DTI. 

“SM Cares believes in working together with a multi-stakeholder approach for our programs. We have always been about supporting communities, and we believe that social inclusion is vital in creating lasting change. Through this, we hope to help achieve the UN Sustainable Development Goals 'SDG 11: Sustainable Cities and Communities,' which underscores the importance of making cities and settlements inclusive, safe, resilient, and sustainable,” said Dizon-Rodulfo.

National Bike Day, which is celebrated every fourth Sunday of November, is celebrated in line with Proclamation No. 1052–which was signed by former President Rodrigo Duterte in 2020–with the aim to promote the environmental benefits of using bicycles.

SM Cares is the Corporate Social Responsibility arm of SM Supermalls, with programs that support communities, promote social inclusion, and care for the environment. Aside from the creation of bike-friendly SM Malls, its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, and Senior Citizens.

To learn more, visit www.smsupermalls.com/smcares

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