Calauag Crab Craze: M Lhuillier Joins the Alimango Festival Celebration


The coastal town of Calauag has transformed once again into a vibrant canvas of color and joy as the annual Alimango Festival, also known as the Katang Festival, is celebrated to pay homage to the town's abundant mud crab population. This year, M Lhuillier, a leading financial services provider, proudly joined the festivities.

The highlight of the festival was the procession featuring the iconic "Higanteng Alimango" (Giant Mud Crab) mascot. As the towering creature led the way through the streets, the crowd was captivated by the infectious energy of the dancers, singers, and participants. 


M Lhuillier's involvement in the Alimango Festival showcased their commitment to supporting the local community and its rich cultural heritage. The company's representatives proudly marched alongside the town's mayor, amidst the cheering crowds of tourists from near and far.


M Lhuillier, recognized as the “Tulay ng PaMLyang Pilipino” (Bridge of the Filipino People), expressed their gratitude for being part of the event, reflecting their strong ties with the community. "It is a true honor and privilege to be acknowledged as part of this wonderful festival," said a M Lhuillier representative. 


The dedication and efforts of the M Lhuillier team were instrumental in making this year's Alimango Festival a resounding success.

The Alimango Festival is more than just a celebration of food. It manifests the deep connection between the people of Calauag and their natural resources. The mud crab, once a humble catch, has become a symbol of the town's identity and a source of pride for its residents.

To learn more about M Lhuillier's commitment to give back to the community and the charitable activities they support, visit mlcares.mlhuillier.com