As the place where people talk about #WhatsHappening on anything under the sun, Filipinos go to Twitter to search and share their newest music finds.
Filipinos recently raved about the newly established PARADISE RISING (@paradiserising) on Twitter following the release of their first mixtape semilucent. Now, the music collective once again made waves on Twitter as they released a custom emoji that will appear along with the hashtags #PARADISERISING, #semilucent, and #semilucentEP. Fans flocked to Twitter to show their support and share which song is their favorite from the EP.
As the go-to place for #WhatsHappening in the music scene, PARADISE RISING artists such as Leila Alcasid (@leilaalcasid), Kiana V (@KianaVee), Fern. (@ferntan_), Massiah (@maisonmassiah), and Jason Dhakal (@jasondhakal) gathered LIVE on Twitter on August 12 for a special Q&A session. The artists filmed themselves to answer fan questions about songwriting advice and about their recording experience for #semilucentEP.
“Music and entertainment are one of the things that give us comfort during these uncertain times and this is also reflected on Twitter. There has been a 40% increase y.o.y on music-related conversations on Twitter in the Philippines1. Being the place where fans can unite together and stay connected with their idols, Twitter became the digital stage for Philippines’ entertainment industry," said Carl Cheng, Head of Entertainment Partnerships, Southeast Asia & Greater China at Twitter. "In addition, people are always on the lookout for what's fresh, be it in music, film, or other industries. So, it's great to know that both fans and artists are going to Twitter to interact and discover what's new in the local music scene.”
PARADISE RISING is the new localized label of 88rising (@88rising) in partnership with Philippine telco giant Globe (@enjoyGLOBE) to help local talents elevate onto the global stage. 88rising, notably home to well-known artists such as Rich Brian (@richbrian), NIKI (@nikizefanya), and Joji (@sushitrash); is a music collective that empowers Asian talents to channel their music globally. It also functions as a record label, video production, management, and marketing company.
Check out this Twitter Moments for the Q&A highlights and follow @paradiserising and @88rising to stay updated with real-time information about PARADISE RISING and the local music scene, only on Twitter!
