Shopee Smashes Records for 9.9 Super Shopping Day

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, records over 113 million deals during its 9.9. Super Shopping Sale. To date, the Super Shopping Sale is the most successful of all 9.9 initiatives, which accumulated about three times the number of orders last year. At its peak, 187,606 items were sold in a minute only confirming the tremendous support from brands, partners, sellers, and users across the region.

The Shopee Live garnered a totel of 50 million views while Shopee's collection of in-app games, including all-time favorites Shopee Shake and Shopee Quiz were played millions of times. 

Shopee Philippines Associate Director Martin Yu expressed his happiness and shared that the "9.9 Super Shopping Day has exceeded all expectations." The company is thankful for the incredible support as they capped off a truly memorable day on 9 September. 

Shopee ignites worldwide excitement with Cristiano Ronaldo 

Shopee enjoyed a successful start to its partnership with brand ambassador Cristiano Ronaldo. Cristiano Ronaldo’s first television commercial with Shopee is a global hit with 35 million views online to date, as the football icon’s Shopee Dance performance trended worldwide. 

In addition, Shopee brought users and fans closer than ever to Cristiano Ronaldo with its live streaming feature, Shopee Live. On August 28, Shopee hosted an exclusive interview with Cristiano Ronaldo live from Italy. The football icon tackled various questions from fans in the region and even delivered a special performance of the Shopee Dance. During the countdown to 9.9 Super Shopping Day on September 8, Shopee users also enjoyed an exclusive broadcast of another interview with Cristiano Ronaldo on Shopee Live. 

Shopee records best-ever 9.9 Super Shopping Day in the Philippines 

In the Philippines, users enjoyed the largest collection of unbeatable promotions and non-stop entertainment on September 9, including free shipping with no minimum spend. 

Shopee garnered record-breaking views for its exclusive Shopee Live with blockbuster stars Kathryn Bernardo and Alden Richards. Users were able to score over ₱500,000 worth of vouchers and exciting hourly giveaways during a 7-hour long livestream. 

In addition, brands and sellers in Shopee Philippines saw an outstanding performance on September 9. Top-performing brands saw an average of 3,269 times increase in traffic and 809 times growth in sales compared to a usual day. Shoppers also hunted for the best deals on their favorite brands and products, with the following trends observed: 

  • Most Popular Brands: Maybelline, P&G, Huawei 

  • Top Categories: Mobile & Accessories, Women’s Apparel, Home & Living 

  • Best-selling Items: Maybelline Fit Me Matte + Poreless Liquid Foundation, Pampers Baby Dry Pants, SanDisk Ultra 32GB microSD 

  • Hottest Keywords: “Sling bags”, “iPhone Case”, “Helmet” 

Yu closed, “We are happy to kickstart the year-end shopping season with a successful 9.9 Super Shopping Day. We look forward to delivering more value to our users, sellers, brands, and partners in the months ahead.” 

Shop the 9.9 Thank You Sale at

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