Top PH Celebrities Reveals Lifetime Partners at Sun Life Financial Campaign Launch

Life is already hard as it is as many of you have observed. No one goes through life easily no matter how richer or powerful you are. But as many also observed having a partner as we go through life seem to make it easier and more so brighter. They serve as an inspiration, giving us hope that we can make it no matter how hard it is as long as we have someone beside us or behind us. This is the premise that Sun Life Financial based their latest campaign dubbed ‘Kaakbay: Stories of Lifetime Partnerships.” A campaign where Sun Life clients create a series of stories that show how their lives are made brighter with the help of their respective lifetime partners. And in turn, they hope that this encourage Filipinos to also find that partner who will help them shine to their full potential. But who are these people who have shared their stories that exemplify the kind of partner that Sun Life aims to be for every Filipino — one that is committed to helping them live life brighter?


Last July 6, 2019 in a grandiose event held at the Sofitel Manila, Sun Life Financial introduces Piolo Pascual, Inigo Pascual, Enchong Dee, Matteo Guldicelli, and Charo Santos Concio as they are set to reveal who their lifetime partners are  in a deeply personal campaign which they co-created with Sun Life Financial campaign’s ‘Kaakbay: stories of Lifetime Partnerships.”

During the launch, they presented their set of videos which shows how their lives were made brighter with the help of their respective lifetime partners, who believed in them, supported them, and inspired them.  

'It was a very emotional experience developing my video with Sun Life,” Enchong confessed. “When I saw the finished product, I couldn’t help but cry."

Matteo had the same sentiment. ”This is it as real as it gets. The authenticity of emotions was clearly captured in the videos, and I look toward to sharing it with everyone," he said.

Meanwhile, Charo marveled at the experience of sharing her own story. "Seeing an important part of my life immortalized through the video brought back so many memories that I share with my lifetime partner," she said. “It was unnerving at first but in the end, it was a beautiful way to pay tribute to someone who impacted my life in so many ways."

Piolo Pascual Instagram

Embodying lifetime partnerships

Through the stories of lifetime partnerships shared by Piolo, Inigo, Enchong. Matteo, and Charo, Sun Life hopes to encourage Filipinos to find that partner who will help them shine to their full potential.

"Their stories exemplify the kind of partner Sun Life aims to be for every Filipino pursuing his financial journey," Sun Life Chief Marketing Officer Mylene Lopa said. ”We are committed to helping them make life brighter."

Lopa emphasized that all the brand ambassadors are long-time Sun Life clients as well. "T his brings truthfulness to their testimonies of having found a lifetime partnera 'kaakbay’ in Sun Life in their financial journey. We’re thankful that they supported our vision and permitted us to share their stories to Filipinos," she said.

The 'Kaakbay” videos will be posted on Sun Life's Youtube channel, @SunLifePH in the following schedule:

Coach  - Jul. 13
Nonno - Jul. 20
Bro - Jul. 27
Greatest Love - Aug. 3

Those who will watch the videos will get a chance to win a trip for two to Singapore by sharing their own stories of lifetime partnership on @SunLifePH on Youtube or Facebook. Consolation prizes will also be given away. The full mechanics are available on Facebook.

Meanwhile, the soundtrack for the campaign, also entitled “Kaakbay‘ which was written and performed by Inigo himself, will soon be hitting airwaves nationwide, while its music video will be shown on Myx.

”It’s a song you can dedicate to an important person in your life,” he said. ”We don’t always tell our loved ones how much we appreciate them, but I hope that this song and our own ‘Kaakbay’ videos will inspire everyone to express just how much their loved ones mean to them."

Providing lifetime financial security

“KaakbaY’ is Sun Life’s latest effort geared towards renewing its commitment to becoming the Filipinos' lifetime financial partner and its purpose of providing its clients with lifetime financial security, which it has been championing since it introduced life insurance in the Philippines in 1895.

”Providing our clients with lifetime financial security is the core of our mission. In fact, Sun Life pioneered life insurance in the Philippines 124 years ago so that Filipinos can enjoy its benefits. This advocacy is complemented by our products and services, which we have diversified through the years to serve even their health and wealth needs,” Lopa said. ”And we will not stop there. As our clients’ lifetime partner, Sun Life will continue to innovate and improve so we may serve our clients better.”

Piolo, a long-time client and brand ambassador of the company, highlighted that his own relationship with Sun Life is truly one that can be defined as a lifetime partnership. "Sun Life has been my lifetime partner in every step of my journey. A 'kaakbay’ in every way. With their help, I’ve been able to secure a brighter future not just for myself, but for my family as well,” he said. "i hope that my story, as well as that of my fellow ambassadors, will encourage more Filipinos to pursue financial security and live healthier lives with Sun Life as their lifetime partner.”