Life is already
hard as it is as many of you have observed. No one goes through life easily no
matter how richer or powerful you are. But as many also observed having a
partner as we go through life seem to make it easier and more so brighter. They
serve as an inspiration, giving us hope that we can make it no matter how hard
it is as long as we have someone beside us or behind us. This is the premise
that Sun Life Financial based their latest campaign dubbed ‘Kaakbay: Stories of
Lifetime Partnerships.” A campaign where Sun Life clients create a series of stories that show how their lives
are made brighter with the help of their respective lifetime partners.
And in turn, they hope that this encourage Filipinos to also find that
partner who will help them shine to their full potential. But who are these
people who have shared their stories that exemplify the kind of partner that
Sun Life aims to be for every Filipino — one that is committed to helping them
live life brighter?
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| Official |
Last July 6, 2019 in a grandiose event held at the Sofitel
Manila, Sun Life Financial introduces Piolo Pascual, Inigo Pascual, Enchong Dee,
Matteo Guldicelli, and Charo Santos Concio as they are set to reveal who their
lifetime partners are in a deeply personal campaign which they co-created with
Sun Life Financial campaign’s ‘Kaakbay: stories of Lifetime Partnerships.”
During the launch, they presented their set of videos which
shows how their lives were made brighter with the help of their respective
lifetime partners, who believed in them, supported them, and inspired them.
'It was a very emotional experience developing my video with
Sun Life,” Enchong confessed. “When I saw the finished product, I couldn’t help
but cry."
Matteo had the same sentiment. ”This is it as real as it
gets. The authenticity of emotions was clearly captured in the videos, and I
look toward to sharing it with everyone," he said.
Meanwhile, Charo marveled at the experience of sharing her
own story. "Seeing an important part of my life immortalized through the
video brought back so many memories that I share with my lifetime
partner," she said. “It was unnerving at first but in the end, it was a
beautiful way to pay tribute to someone who impacted my life in so many
ways."
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| Piolo Pascual Instagram |
Embodying lifetime partnerships
Through the stories of lifetime partnerships shared by Piolo,
Inigo, Enchong. Matteo, and Charo, Sun Life hopes to encourage Filipinos to
find that partner who will help them shine to their full potential.
"Their stories exemplify the kind of partner Sun Life aims to
be for every Filipino pursuing his financial journey," Sun Life Chief
Marketing Officer Mylene Lopa said. ”We are committed to helping them make life
brighter."
Lopa emphasized
that all the brand ambassadors are long-time Sun Life clients as well. "T
his brings truthfulness to their testimonies of having found a lifetime
partnera 'kaakbay’ in Sun Life in their financial journey. We’re thankful that
they supported our vision and permitted us to share their stories to
Filipinos," she said.
The 'Kaakbay” videos will be posted on Sun
Life's Youtube channel, @SunLifePH in the following schedule:
Coach - Jul. 13
Nonno - Jul. 20
Bro - Jul. 27
Greatest Love - Aug. 3
Those who will
watch the videos will get a chance to win a trip for two to Singapore by
sharing their own stories of lifetime partnership on @SunLifePH on Youtube or
Facebook. Consolation prizes will also be given away. The full mechanics are
available on Facebook.
Meanwhile, the
soundtrack for the campaign, also entitled “Kaakbay‘ which was written and
performed by Inigo himself, will soon be hitting airwaves nationwide, while its
music video will be shown on Myx.
”It’s a song you
can dedicate to an important person in your life,” he said. ”We don’t always
tell our loved ones how much we appreciate them, but I hope that this song and
our own ‘Kaakbay’ videos will inspire everyone to express just how much their
loved ones mean to them."
Providing
lifetime financial security
“KaakbaY’ is Sun
Life’s latest effort geared towards renewing its commitment to becoming the
Filipinos' lifetime financial partner and its purpose of providing its clients
with lifetime financial security, which it has been championing since it
introduced life insurance in the Philippines in 1895.
”Providing our
clients with lifetime financial security is the core of our mission. In fact,
Sun Life pioneered life insurance in the Philippines 124 years ago so that
Filipinos can enjoy its benefits. This advocacy is complemented by our products
and services, which we have diversified through the years to serve even their
health and wealth needs,” Lopa said. ”And we will not stop there. As our
clients’ lifetime partner, Sun Life will continue to innovate and improve so we
may serve our clients better.”
Piolo, a
long-time client and brand ambassador of the company, highlighted that his own
relationship with Sun Life is truly one that can be defined as a lifetime
partnership. "Sun Life has been my lifetime partner in every step of my
journey. A 'kaakbay’ in every way. With their help, I’ve been able to secure a
brighter future not just for myself, but for my family as well,” he said.
"i hope that my story, as well as that of my fellow ambassadors, will
encourage more Filipinos to pursue financial security and live healthier lives
with Sun Life as their lifetime partner.”
