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| How to achieve that #BestEverLife? |
Joy, the leading dishwashing liquid in the Philippines, recently launched its new and best ever formulation through doubling its famous old record of number of plates washed with a single bottle. Total number of 17,500 plates were cleaned with just one single 495 ml bottle of the new Best Ever Joy covering the entire length of the San Juanico Bridge and back.
Meir Yap, Brand Manager at Procter and Gamble, said that "With our effort to continuously innovate Joy to help Filipino families achieve their Best Ever Life, we introduce the new Best Ever Joy that can wash more plates with just one bottle. This means more savings for families that they can use to lead their best ever lives. The Best Ever Joy is so good that its new formulation was able to clean more than 17, 500 plates with just one bottle of Joy, doubling our own record 20 years ago."
Continuing the celebration that started in Tacloban City to celebrate this record-breaking occasion, Joy hosted the #BestEverLife salu-salo at Plaza Ibarra with mom celebrity Jolina MagdangaI-Escueta. Media and blogger guests were treated to a fiesta-themed event tilled with scrumptious Filipino dishes and delicacies and festive song and dance performances.
Jolina Magdangal-Escueta, joined by celebrity mom Rufa Mae Quinto and blogger Momi Berlin shared their own stories of how the new best ever Joy has helped them lead the best ever life for their families. “I love hosting and cooking for my family and friends, so I always end up with a lot of dishware and cooking were to clean after every event. But l only had to use one drop of Joy to clean them all, “Rufa shares.
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| How to achieve that #BestEverLife? |
“I tried using a different dishwashing liquid in the past, but even though it was cheaper, we ended up spending more because we i7nished up one bottle so fast. When I use Joy, because the product is so concentrated, one drop goes a long way, ” Momi Berlin added.
In the event, Joy showed its superior dishwashing ability through experiment videos that visualized the product’s new and improved formulation, and even a live demo of the Best Ever JOY cleaning up the plates used in the salu-salo.
Joy also extended the celebration of the Best Ever Life beyond the attendees of the event. The salu-salo commemorated SOS Children’s Village Alabang as Joy’s beneficiary in bringing the best ever life to Filipino household by supporting the children’s daily meals.
With the launch of the new best ever Joy, more plates can be cleaned, and more Filipinos can discover their best ever life.
For more information about Joy, visit the Joy Philippines Facebook page.
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